Danny Howard

Danny Howard — electronic artist from GB.

Danny Howard, a multifaceted figure in the dance music world, has solidified his position as a tastemaker through a decade-long tenure at BBC Radio 1.…

Influence: 51.59% Fanbase: 27.29% Trending: 63.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 112.75% • Very Strong

As of 2025-08-21

147,493

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:32 UTC

Genres

electronichousedanceuk tech houseelectronic

Biography

Danny Howard, a multifaceted figure in the dance music world, has solidified his position as a tastemaker through a decade-long tenure at BBC Radio 1. Transitioning from underground champion to mainstream star, Howard's commitment to musical discovery and sharp A&R skills have propelled him to host Radio 1's Dance Party. As he embarks on his next chapter as a key industry figurehead, Howard continues to expand his legacy as a versatile music professional.

Top Brand Affinities

Report Date: 2025-08-21

Danny Howard commands interest from 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, SPAIN. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (1,921 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Danny Howard score 1.30% — Moderate bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:147,493

Engagements:1,921

Rate:1.3%

Posts:142

Avg Likes:1,921

Avg Comments:54

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 147,493 · Engagements 1,921 · Rate 1.3% Posts 142 · Views 0 · Avg Likes 1,921 · Avg Comments 54 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 27% 18-24: 18% 45-64: 6%	Largest: 25-34 (47%); next: 35-44 (27%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (58%) UNITED STATES (8%) SPAIN (5%) ITALY (3%) AUSTRALIA (2%)	Top regions: UNITED KINGDOM (58%), UNITED STATES (8%), SPAIN (5%)
Platform Engagement	Instagram: 1,921 avg likes/post	best engagement: Instagram 1,921 avg likes

Top Brand Affinities

Mixcloud

Score: 112.75

Pioneer

Score: 81.71

Ableton

Score: 43.26

Trancefamily

Score: 37.02

SUSHISAMBA

Score: 23.95

Akai

Score: 20.50

MOOG

Score: 19.13

ITV

Score: 18.91

Sennheiser

Score: 17.16

Tomorrowland

Score: 17.09

Sky Sports

Score: 15.91

SoundCloud

Score: 15.38

Brand	Category	Score
Mixcloud		112.75
Pioneer		81.71
Ableton		43.26
Trancefamily		37.02
SUSHISAMBA		23.95
Akai		20.50
MOOG		19.13
ITV		18.91
Sennheiser		17.16
Tomorrowland		17.09
Sky Sports		15.91
SoundCloud		15.38
Vauxhall		15.15
Amazon Music		13.63
Peroni		13.08
Next		12.43
All Saints		12.41
Marks & Spencer		12.25
Selfridges		11.90
Waitrose		11.87
ASDA		11.70
Nasty Gal		11.32
Morrisons		11.06
British Airways		10.73
River Island		10.24
Carlsberg		9.87
Easyjet		9.41
Ted Baker		9.15
Stüssy		8.86
Sainsbury's		8.82
boohoo		8.30
Grey Goose		8.12
Costa Coffee		8.01
Pro Tools		7.90
Myprotein		7.53
Beats Electronics		7.32
Guinness		7.04
Vivienne Westwood		6.68
Tesco		6.28
MISSGUIDED		6.14
Spotify Music		6.10
Stone Island		5.99
ASOS		5.67
Moët & Chandon		5.66
Jagermeister		5.42
ALDI		5.35
Ryanair		4.99
Hugo Boss		4.85
Smirnoff		4.83
Cadbury		4.75