Daniel Johns
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
189,322
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-12-07 20:04:13 UTC
Genres
Biography
Daniel Johns indexes high with fans in the 25-34 range in BRAZIL, AUSTRALIA, UNITED STATES. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 22,124 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Virgin Australia, Myer, Vegemite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Daniel Johns when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 189,322 · Engagements 14,615 · Rate 7.7% Posts 236 · Views 22,124 · Avg Likes 14,521 · Avg Comments 853 · Avg Views 22,124 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 25% 35-44: 19% 45-64: 4% |
Largest: 25-34 (50%); next: 18-24 (25%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
BRAZIL (24%) AUSTRALIA (23%) UNITED STATES (19%) CANADA (5%) UNITED KINGDOM (4%) |
Top regions: BRAZIL (24%), AUSTRALIA (23%), UNITED STATES (19%) |
| Platform Engagement | Instagram: 13,336 avg likes/post · Youtube: 22,124 avg views/post | Best reach: Youtube 22,124 avg views; best engagement: Instagram 13,336 avg likes |
Top Brand Affinities
Virgin Australia
Myer
Vegemite
Qantas
Coles
MOOG
Kmart
Woolworths
Pro Tools
Ableton
Holden
Sunnies Studios
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 44.64 | |
| Myer | 39.50 | |
| Vegemite | 32.25 | |
| Qantas | 27.16 | |
| Coles | 25.85 | |
| MOOG | 15.66 | |
| Kmart | 14.63 | |
| Woolworths | 12.01 | |
| Pro Tools | 11.01 | |
| Ableton | 7.72 | |
| Holden | 6.62 | |
| Sunnies Studios | 6.23 | |
| Lollapalooza | 5.90 | |
| BALMAIN | 5.11 | |
| MTV | 4.78 | |
| Pfizer | 4.62 | |
| Billabong | 4.50 | |
| Columbia Pictures | 4.31 | |
| Spotify Music | 4.07 | |
| ABC | 3.97 | |
| Showtime | 3.57 | |
| Coachella | 3.36 | |
| Paramount Pictures | 3.29 | |
| Emporium | 3.23 | |
| NBC | 3.13 | |
| Cadbury | 3.13 | |
| Lush | 2.99 | |
| Dr. Martens | 2.92 | |
| Tinder | 2.91 | |
| Martini | 2.86 | |
| SoundCloud | 2.85 | |
| Comedy Central | 2.84 | |
| Airbnb | 2.81 | |
| Guinness | 2.58 | |
| Budweiser | 2.49 | |
| AMC | 2.48 | |
| Matrix | 2.48 | |
| Star Wars | 2.43 | |
| Warner Bros | 2.38 | |
| Beats Electronics | 2.38 | |
| Lego | 2.37 | |
| Polaroid | 2.35 | |
| NHL | 2.35 | |
| Jack Daniels | 2.34 | |
| Hot Wheels | 2.34 | |
| Aperol | 2.33 | |
| Nintendo | 2.25 | |
| Snoopy And The Peanuts Gang | 2.23 | |
| McLaren | 2.12 | |
| Heineken | 2.09 |
Official Profiles
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LoginArtist: Daniel Johns
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
