
Dana Winner
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
395,929
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 18:43:01 UTC
Genres
Biography
Aside from her successful music career, Winner has also served as a talent coach on 'The Voice' and continues to tour Belgium and The Netherlands while working on new music set for release later this year. For more information, visit www.danawinner.com.
Dana Winner stands out with 45-64 & 35-44 audiences across BRAZIL, INDONESIA, UNITED STATES. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 81,731 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Maasmechelen Village, Het Concertgebouw, Delhaize, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Dana Winner a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 395,929 · Engagements 3,739 · Rate 0.9% Posts 1,049 · Views 81,731 · Avg Likes 3,616 · Avg Comments 142 · Avg Views 81,731 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 44% 35-44: 26% 25-34: 21% 18-24: 8% |
Largest: 45-64 (44%); next: 35-44 (26%) |
Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
Top Countries |
BRAZIL (26%) INDONESIA (9%) UNITED STATES (9%) FRANCE (4%) GERMANY (3%) |
Top regions: BRAZIL (26%), INDONESIA (9%), UNITED STATES (9%) |
Platform Engagement | Instagram: 2,044 avg likes/post · Youtube: 81,731 avg views/post | Best reach: Youtube 81,731 avg views; best engagement: Instagram 2,044 avg likes |
Top Brand Affinities
Maasmechelen Village
Het Concertgebouw
Delhaize
Kruidvat
Albert Heijn
Hunkemoller
Media Markt
Rabobank
Efteling
Liu Jo
Rituals
TUI Group
Brand | Category | Score |
---|---|---|
Maasmechelen Village | 348.95 | |
Het Concertgebouw | 124.15 | |
Delhaize | 93.43 | |
Kruidvat | 77.24 | |
Albert Heijn | 49.01 | |
Hunkemoller | 43.30 | |
Media Markt | 40.66 | |
Rabobank | 35.32 | |
Efteling | 33.28 | |
Liu Jo | 21.86 | |
Rituals | 19.36 | |
TUI Group | 16.69 | |
Hema | 14.44 | |
TUI | 14.31 | |
Alden | 11.49 | |
Zalando | 11.21 | |
Amstel | 8.67 | |
Tomorrowland | 8.56 | |
Moët & Chandon | 7.69 | |
KARL LAGERFELD | 6.44 | |
Citroen | 4.83 | |
Superdry | 4.52 | |
NBC | 3.80 | |
Iberostar Hotels & Resorts | 3.74 | |
Philips | 3.61 | |
Nespresso | 3.58 | |
MINI | 3.07 | |
Christian Louboutin | 3.00 | |
Primark | 2.88 | |
TOM FORD | 2.79 | |
Martini | 2.62 | |
Fiat | 2.46 | |
Dolce & Gabbana | 2.39 | |
Bershka | 2.35 | |
Spotify Music | 2.28 | |
Peugeot | 2.24 | |
ASOS | 2.23 | |
Montblanc | 2.13 | |
Showtime | 2.11 | |
Aperol | 2.08 | |
Michael Kors | 2.01 | |
New Balance | 2.00 | |
Armani | 1.95 | |
Yves Saint Laurent | 1.91 | |
Herbalife | 1.88 | |
KENZO | 1.83 | |
L'Oréal Paris | 1.83 | |
Hermès | 1.79 | |
Sunnies Studios | 1.77 | |
Red Bull | 1.71 |
Official Profiles
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LoginArtist: Dana Winner
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Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-13)
Total: 309,558
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 02:08:15 | Put on Your White Sombrero | Family Radio | Antwerpen, BE | 222 |
2025-08-22 01:56:13 | Put on Your White Sombrero | Radio Isw | Passau, DE | 240 |
2025-08-22 00:16:50 | Blijf Bij Mij | Radio Isw | Passau, DE | 209 |
Popularity (2025-10-07)
Platform | % |
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No data. |