Dan Kye

Dan Kye — r&b, funk & soul artist from GB.

Dan Kye is the pseudonym of Jordan Rakei, a versatile multi-instrumentalist, producer, and vocalist. Based in London, this New Zealand-born artist blends the…

Influence: 50.04% Fanbase: 20.37% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 124.58% • Very Strong

As of 2025-08-20

8,027

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 20:13:58 UTC

Genres

r&b, funk & soulindie souljazz & standardsindie jazzuk contemporary jazzelectronicelectronicdeep house

Biography

Dan Kye is the pseudonym of Jordan Rakei, a versatile multi-instrumentalist, producer, and vocalist. Based in London, this New Zealand-born artist blends the vibrant essence of house and techno with soulful vocals and live instrumentation, creating an electrifying sound that captivates audiences.

Top Brand Affinities

Report Date: 2025-08-20

Dan Kye has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, AUSTRALIA. A heavily male (71%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 710 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dan Kye score 8.85% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:8,027

Engagements:710

Rate:8.8%

Posts:9

Avg Likes:710

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,027 · Engagements 710 · Rate 8.8% Posts 9 · Views 0 · Avg Likes 710 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 21% 35-44: 21% 45-64: 4%	Largest: 25-34 (51%); next: 18-24 (21%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED KINGDOM (32%) UNITED STATES (18%) AUSTRALIA (9%) GERMANY (4%) ITALY (3%)	Top regions: UNITED KINGDOM (32%), UNITED STATES (18%), AUSTRALIA (9%)
Platform Engagement	Instagram: 710 avg likes/post	best engagement: Instagram 710 avg likes

Top Brand Affinities

Mixcloud

Score: 124.58

MOOG

Score: 69.00

Ableton

Score: 60.06

Akai

Score: 46.64

Akg

Score: 21.12

Pioneer

Score: 20.53

SoundCloud

Score: 19.06

Tate Modern

Score: 14.45

Amazon Music

Score: 13.81

Pro Tools

Score: 13.61

Sennheiser

Score: 13.43

Beats Electronics

Score: 12.57

Brand	Category	Score
Mixcloud		124.58
MOOG		69.00
Ableton		60.06
Akai		46.64
Akg		21.12
Pioneer		20.53
SoundCloud		19.06
Tate Modern		14.45
Amazon Music		13.81
Pro Tools		13.61
Sennheiser		13.43
Beats Electronics		12.57
Spotify Music		10.59
Vauxhall		7.36
Carhartt		6.42
Kodak		6.10
Guinness		4.05
Dr. Martens		3.81
Stüssy		3.62
Showtime		3.47
Fujifilm		3.46
Coachella		3.40
Aperol		3.12
Garnier		3.06
BBC		3.01
Olympus		2.94
Polaroid		2.87
Tinder		2.70
Tesco		2.50
Pantone Inc		2.45
Lollapalooza		2.45
Sunnies Studios		2.37
Warner Bros		2.30
Tomorrowland		2.28
Airbnb		2.23
Lush		2.22
ASOS		2.08
A Game of Tones		2.05
Yamaha		2.03
Paramount Pictures		2.00
Jaguar		2.00
New Balance		1.81
Red Bull		1.77
GoPro		1.70
Chrysler		1.57
The Olympic Games		1.55
McLaren		1.42
Adobe		1.41
Cadillac		1.38
Supreme		1.37