Daley

Daley — r&b, funk & soul artist from GB.

British singer and songwriter Daley rose to fame with his unique alternative-soul sound and standout voice, gaining recognition through collaborations with…

Influence: 56.81% Fanbase: 33.87% Trending: 68.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.55% • Very Strong

As of 2025-08-21

310,498

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:53:09 UTC

Genres

r&b, funk & soulneo soulr&b/soulelectronicdance

Biography

British singer and songwriter Daley rose to fame with his unique alternative-soul sound and standout voice, gaining recognition through collaborations with Gorillaz and hits like 'Alone Together' and 'Remember Me'. His debut album 'Days + Nights' in 2014 featured acclaimed collaborations and the hit single 'Look Up', leading to sold-out world tours and a notable appearance on The Tonight Show with Jimmy Fallon. Daley's latest release, 'The Spectrum', showcases his R&B roots while pushing boundaries in songwriting and vocal abilities, featuring a collaboration with Jill Scott on the hit single 'Until the Pain Is Gone'. Currently, Daley is working on his third album set for release in 2020/21.

Top Brand Affinities

Report Date: 2025-08-21

Daley reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 13,782 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Warby Parker, Shea Moisture suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daley score 1.00% — Moderate bucket.

Brand: Live NationBrand: Warby ParkerBrand: Shea Moisture

Followers:310,498

Engagements:3,117

Rate:1.0%

Posts:189

Avg Likes:2,945

Avg Comments:201

Avg Views:19,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 310,498 · Engagements 3,117 · Rate 1.0% Posts 189 · Views 19,092 · Avg Likes 2,945 · Avg Comments 201 · Avg Views 19,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 37% 35-44: 13% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (37%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (61%) UNITED KINGDOM (6%) BRAZIL (4%) NIGERIA (2%) CANADA (2%)	Top regions: UNITED STATES (61%), UNITED KINGDOM (6%), BRAZIL (4%)
Platform Engagement	Instagram: 1,597 avg likes/post · Tiktok: 5,310 avg views/post · Youtube: 13,782 avg views/post	Best reach: Youtube 13,782 avg views; best engagement: Instagram 1,597 avg likes

Top Brand Affinities

Live Nation

Score: 28.55

Warby Parker

Score: 22.02

Shea Moisture

Score: 19.99

Kinky-Curly

Score: 17.62

Mixcloud

Score: 16.81

WNBA

Score: 15.32

Banana Republic

Score: 13.74

Amazon Music

Score: 13.57

All Saints

Score: 11.21

HBO Max

Score: 11.15

Macy's

Score: 10.09

NBC

Score: 9.16

Brand	Category	Score
Live Nation		28.55
Warby Parker		22.02
Shea Moisture		19.99
Kinky-Curly		17.62
Mixcloud		16.81
WNBA		15.32
Banana Republic		13.74
Amazon Music		13.57
All Saints		11.21
HBO Max		11.15
Macy's		10.09
NBC		9.16
iHeartRadio Music Awards		9.04
Delta		8.51
Benihana		8.00
Pro Tools		7.80
J.Crew		7.74
Marshalls		7.44
Steve Madden		6.82
ASOS		6.77
CNN		6.70
Pioneer		6.45
Target		6.44
T.J. Maxx		6.28
Vivienne Westwood		6.24
Publix		6.24
boohoo		6.11
Cheesecake Factory		6.04
Hennessy		6.03
ULTA Beauty		5.93
NORDSTROM		5.87
FashionNova		5.71
Fenty beauty		5.54
Verizon		5.37
Kroger		5.35
MTV		5.23
Bethesda Softworks		4.91
Alexander McQueen		4.85
ESPN		4.77
HomeGoods		4.63
Urban Outfitters		4.58
The Home Depot		4.55
Ableton		4.52
Coach		4.43
Chick-fil-A		4.39
Uber		4.29
Philips		4.15
NFL		3.96
Spotify Music		3.87
Sneakerhead		3.84