Dakota
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
11,200
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 16:55:56 UTC
Genres
Biography
Dakota draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, UNITED STATES, INDIA. The skew is heavily male (68%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,749 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Warner Music, ITV, SUSHISAMBA makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,200 · Engagements 329 · Rate 2.9% Posts 375 · Views 4,685 · Avg Likes 317 · Avg Comments 32 · Avg Views 4,685 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 46% 35-44: 6% 13-17: 1% |
Largest: 18-24 (46%); next: 25-34 (46%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED KINGDOM (60%) UNITED STATES (9%) INDIA (3%) ITALY (3%) SPAIN (2%) |
Top regions: UNITED KINGDOM (60%), UNITED STATES (9%), INDIA (3%) |
| Platform Engagement | Instagram: 188 avg likes/post · Tiktok: 936 avg views/post · Youtube: 3,749 avg views/post | Best reach: Youtube 3,749 avg views; best engagement: Instagram 188 avg likes |
Top Brand Affinities
Warner Music
ITV
SUSHISAMBA
Mixcloud
Amazon Music
Kurt Geiger
Pioneer
Live Nation
Selfridges
All Saints
Victoria Beckham
Ableton
| Brand | Category | Score |
|---|---|---|
| Warner Music | 47.73 | |
| ITV | 41.24 | |
| SUSHISAMBA | 26.66 | |
| Mixcloud | 26.59 | |
| Amazon Music | 25.82 | |
| Kurt Geiger | 25.48 | |
| Pioneer | 23.75 | |
| Live Nation | 21.52 | |
| Selfridges | 20.55 | |
| All Saints | 20.04 | |
| Victoria Beckham | 19.94 | |
| Ableton | 18.47 | |
| Sky Sports | 18.18 | |
| Waitrose | 17.50 | |
| MOOG | 16.90 | |
| Pro Tools | 15.96 | |
| Akai | 14.65 | |
| Armani Beauty | 13.99 | |
| REVOLVE | 12.88 | |
| Acne Studios | 12.47 | |
| Sennheiser | 11.82 | |
| Sandro | 11.66 | |
| Nasty Gal | 11.40 | |
| Harrods | 10.52 | |
| Tomorrowland | 10.29 | |
| Jean Paul Gaultier | 10.24 | |
| Stella McCartney | 10.10 | |
| Vivienne Westwood | 9.33 | |
| Marks & Spencer | 9.10 | |
| River Island | 8.86 | |
| Spotify Music | 8.68 | |
| Jimmy Choo | 8.20 | |
| Next | 8.03 | |
| ASOS | 7.87 | |
| Coachella | 7.83 | |
| boohoo | 7.70 | |
| Moët & Chandon | 7.54 | |
| Maison Margiela | 7.42 | |
| TOM FORD | 7.39 | |
| SoundCloud | 7.38 | |
| Grey Goose | 7.33 | |
| Barbie | 7.30 | |
| BBC | 7.10 | |
| MTV | 7.03 | |
| Vauxhall | 6.94 | |
| OOTD Magazine | 6.71 | |
| Four Seasons | 6.54 | |
| KARL LAGERFELD | 6.52 | |
| JACQUEMUS | 6.31 | |
| Moncler | 6.22 |
Official Profiles
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LoginArtist: Dakota
The map shows every radio station that aired Dakota today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:12:21 | Fast Car | ENERGY98 | Portland, OR, US | 203 |
| 2025-08-22 08:44:32 | Fast Car | XHJC [Exa 91.5 FM] | Mexicali, BC, MX | 206 |
| 2025-08-22 04:53:20 | Fast Car | Atlantida FM - Florianópolis | Florianópolis, SC, BR | 180 |
| 2025-08-22 04:37:45 | Fast Car [Acoustic] | La X | Medellín, CO | 213 |
| 2025-08-22 04:04:09 | Fast Car | Beat 97.8 FM | Dubai, AE | 204 |
| 2025-08-22 01:29:02 | Fast Car | Antenne Vorarlberg | Vienna, AT | 5 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
