Dagny
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
184,519
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 18:46:18 UTC
Genres
Biography
Dagny's rapid rise to prominence in the music industry began with the unexpected success of "Backbeat" in 2015, propelling her to become a celebrated artist, performer, and songwriter in Norway and beyond. With a string of hit singles and collaborations under her belt, including the chart-topping "Drink About" and co-writing credits on major tracks like "Never Really Over," Dagny has solidified her position as a versatile and influential musician. Her debut album, "Strangers / Lovers," released in 2020, further showcases her artistry and storytelling abilities, dividing the project into two distinct parts that delve into the contrasting emotions of love and heartbreak, resonating with audiences worldwide.
Dagny speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is male-leaning (51%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (7,434 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Nelly.com, Nakd, Arc'teryx, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 184,519 · Engagements 3,381 · Rate 1.8% Posts 2,095 · Views 9,202 · Avg Likes 3,337 · Avg Comments 85 · Avg Views 9,202 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 32% 35-44: 8% 13-17: 7% |
Largest: 18-24 (51%); next: 25-34 (32%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (22%) UNITED KINGDOM (7%) BRAZIL (6%) PHILIPPINES (6%) NORWAY (5%) |
Top regions: UNITED STATES (22%), UNITED KINGDOM (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 2,893 avg likes/post · Tiktok: 7,434 avg views/post · Youtube: 1,768 avg views/post | Best reach: Tiktok 7,434 avg views; best engagement: Instagram 2,893 avg likes |
Top Brand Affinities
Nelly.com
Nakd
Arc'teryx
Amazon Music
Sennheiser
Zalando
Ableton
Acne Studios
Glossier
Carlsberg
Spotify Music
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Nelly.com | 66.81 | |
| Nakd | 14.74 | |
| Arc'teryx | 12.49 | |
| Amazon Music | 11.10 | |
| Sennheiser | 10.46 | |
| Zalando | 9.55 | |
| Ableton | 8.77 | |
| Acne Studios | 7.20 | |
| Glossier | 6.90 | |
| Carlsberg | 6.60 | |
| Spotify Music | 5.98 | |
| Lollapalooza | 5.65 | |
| Coachella | 5.37 | |
| Urban Outfitters | 4.02 | |
| Tomorrowland | 3.96 | |
| Tinder | 3.75 | |
| Kickstarter | 3.62 | |
| SoundCloud | 3.61 | |
| Daniel Wellington | 3.58 | |
| Aperol | 3.51 | |
| NBC | 3.49 | |
| Dr. Martens | 3.41 | |
| Leica | 3.22 | |
| Polaroid | 3.09 | |
| Guinness | 2.79 | |
| Showtime | 2.77 | |
| BBC | 2.63 | |
| ASOS | 2.61 | |
| LEGOLAND | 2.45 | |
| MTV | 2.40 | |
| TOM FORD | 2.38 | |
| Paramount Pictures | 2.33 | |
| Fujifilm | 2.28 | |
| H&M | 2.26 | |
| Ray-Ban | 2.24 | |
| Pepsi | 2.22 | |
| ASICS | 2.15 | |
| IKEA | 2.13 | |
| Airbnb | 2.09 | |
| Kodak | 2.09 | |
| Oakley | 2.06 | |
| Sunnies Studios | 2.06 | |
| Volvo | 2.04 | |
| Beats Electronics | 2.00 | |
| Levi's | 1.99 | |
| Red Bull | 1.96 | |
| Boeing | 1.94 | |
| HBO | 1.92 | |
| Fenty beauty | 1.91 | |
| The North Face | 1.87 |
Official Profiles
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LoginArtist: Dagny
The map shows every radio station that aired Dagny today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:08:22 | Somebody | P5 | Stockholm, SE | 167 |
| 2025-08-22 13:08:19 | Somebody | P5 Hits | Oslo, NO | 171 |
| 2025-08-22 11:37:54 | Somebody's Baby | VoxPop | Tórshavn, FO | 174 |
| 2025-08-22 11:32:14 | Somebody | NRJ Norway | Bergen, NO | 162 |
| 2025-08-22 11:32:12 | Somebody | Kiss | Helsinki, FI | 164 |
| 2025-08-22 11:10:37 | Pre-release | NRJ Norge | Oslo, NO | 189 |
| 2025-08-22 08:29:34 | Drink About | The Beat | Oslo, NO | 177 |
| 2025-08-22 08:25:45 | Love You Like That | NRK P1 | Steinsby, NO | 167 |
| 2025-08-22 08:11:40 | Come Over | P5 Hits | Oslo, NO | 171 |
| 2025-08-22 07:33:11 | Heartbreak In The Making | Radio 102 | Haugesund, NO | 187 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
