Daddy Yankee

Daddy Yankee — hip-hop & rap artist from PR.

Daddy Yankee, a prominent figure in the music industry, has been a key player in popularizing reggaeton globally. His hit songs, including "Gasolina,"…

Influence: 77.69% Fanbase: 76.45% Trending: 78.30% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-10-01

59,100,000

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:41:28 UTC

Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonurbano latino

Biography

Daddy Yankee, a prominent figure in the music industry, has been a key player in popularizing reggaeton globally. His hit songs, including "Gasolina," "Despacito" with Luis Fonsi, and "Con Calma" with Snow, have significantly impacted Latin music and culture. With a career marked by innovation and influence, Daddy Yankee is recognized as a significant force in shaping the genre's evolution and reaching a wide audience.

As an enduring icon, Daddy Yankee's contributions have left a lasting impact on the music world, inspiring future generations of artists. His recent work, such as the song "LOVEO," continues to showcase his influence and relevance in the industry. With a legacy defined by groundbreaking achievements, Daddy Yankee remains a pivotal figure in the history of reggaeton.

Top Brand Affinities

Report Date: 2025-10-01

Daddy Yankee speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, UNITED STATES, COLOMBIA. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,400,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Daddy Yankee score 0.79% — Low bucket.

Followers:59,100,000

Engagements:466,328

Rate:0.8%

Posts:916

Avg Likes:425,641

Avg Comments:5,903

Avg Views:3,610,708

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,100,000 · Engagements 466,328 · Rate 0.8% Posts 916 · Views 3,610,708 · Avg Likes 425,641 · Avg Comments 5,903 · Avg Views 3,610,708	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	INDIA (10%) UNITED STATES (10%) COLOMBIA (9%) ARGENTINA (8%) MEXICO (7%)	Top regions: INDIA (10%), UNITED STATES (10%), COLOMBIA (9%)
Platform Engagement	Tiktok: 3,400,000 avg views/post · Youtube: 210,708 avg views/post	Best reach: Tiktok 3,400,000 avg views; best engagement: Tiktok 411,900 avg likes