D Double E

D Double E

Country: GB | Gender: male

Influence: 53.91% Fanbase: 30.33% Trending: 65.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 47.11% • Very Strong

As of 2025-09-08

210,649

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 16:53:44 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeuk alternative hip hophip hopeuropeanbassline

Biography

D Double E is a highly respected UK rap artist known for his influential contributions to the genre, including hits like ‘Street Fighter Riddim’ and ‘Woo Riddim’. His career began with the N.A.S.T.Y. Crew and later the Newham Generals with Footsie, leading to successful solo releases like his debut album Jackuum in 2018. Collaborating with artists such as Skepta and Novelist, D Double E has also ventured into commercial work, composing tracks for brands like IKEA and Pepsi. His widespread impact in music and beyond has garnered critical acclaim and support from various media outlets and brands.

D Double E Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

D Double E reaches 25-34 & 18-24 audiences concentrated in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 3,167 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Vauxhall, ITV suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist D Double E score 1.50%Moderate bucket.
Brand: MixcloudBrand: VauxhallBrand: ITV
Followers:210,649
Engagements:3,167
Rate:1.5%
Posts:265
Views:0
Avg Likes:3,167
Avg Comments:105
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 210,649 · Engagements 3,167 · Rate 1.5%
Posts 265 · Views 0 · Avg Likes 3,167 · Avg Comments 105 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 53%
18-24: 23%
35-44: 20%
45-64: 2%
Largest: 25-34 (53%); next: 18-24 (23%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED KINGDOM (72%)
UNITED STATES (6%)
AUSTRALIA (3%)
SPAIN (2%)
FRANCE (1%)
Top regions: UNITED KINGDOM (72%), UNITED STATES (6%), AUSTRALIA (3%)
Platform Engagement Instagram: 3,167 avg likes/post best engagement: Instagram 3,167 avg likes

Top Brand Affinities

Mixcloud
Score: 47.11
Vauxhall
Score: 26.46
ITV
Score: 22.07
Sky Sports
Score: 19.88
Stone Island
Score: 17.64
Akai
Score: 16.76
Selfridges
Score: 15.82
Pioneer
Score: 15.80
SUSHISAMBA
Score: 15.58
Ableton
Score: 14.01
Arc'teryx
Score: 13.57
True Religion
Score: 12.92
Brand Category Score
Mixcloud 47.11
Vauxhall 26.46
ITV 22.07
Sky Sports 19.88
Stone Island 17.64
Akai 16.76
Selfridges 15.82
Pioneer 15.80
SUSHISAMBA 15.58
Ableton 14.01
Arc'teryx 13.57
True Religion 12.92
Wingstop 12.52
Foot Locker 11.99
SoundCloud 10.94
Fred Perry 10.71
Sainsbury's 9.47
Tate Modern 8.81
Amazon Music 8.68
New Era 8.50
Beats Electronics 8.47
Stüssy 8.17
Carlsberg 8.08
Tekken 8.00
Grey Goose 7.49
Atmos 7.14
Vivienne Westwood 6.67
Champion 6.49
Tesco 6.46
River Island 6.43
boohoo 5.87
Clarks 5.82
ASOS 5.79
BBC 5.75
Hennessy 5.71
Carhartt 5.68
Moncler 5.51
Emporio Armani 5.51
Myprotein 5.30
Sneakerhead 5.12
Harrods 4.92
Spotify Music 4.81
Guinness 4.50
The North Face 4.44
Sega 4.43
Timberland 4.35
Supreme 4.19
Reebok 3.83
Showtime 3.80
Bacardi 3.75

Official Profiles

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Artist: D Double E

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired D Double E today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 08:10:07 What You Know About That (feat. Jme and D Double E) EXT Radio London, GB 227
2025-08-22 08:02:13 Brick Lane (feat. D Double E, Morrisson & Catching Cairo) - CLIPZ Remix Kool FM London, GB 176
2025-08-22 07:29:21 Toxic (Remix) (feat. Arka, Shakes, D Double E & Jordy) BBC Radio 1 London, GB 4
2025-08-22 06:30:12 Toxic (Remix) (feat. Arka, Shakes, D Double E & Jordy) BBC Radio 1 London, GB 3
2025-08-22 06:29:12 Toxic (Remix) (feat. Arka, Shakes, D Double E & Jordy) BBC Radio 1 Xtra London, GB 5
2025-08-22 06:28:33 Toxic (Remix) (feat. Arka, Shakes, D Double E & Jordy) BBC Asian Network Birmingham, GB 3
2025-08-22 06:02:11 Brick Lane (feat. D Double E, Morrisson & Catching Cairo) - CLIPZ Remix Kool FM London, GB 179
2025-08-22 05:39:17 Grime Scene Saviours (feat. D Double E, Frisco, Flirta D, Skepta, Bruza, JME, Jendor, Novelist, Jamakabi & Flowdan) New Style Radio Birmingham, GB 173
2025-08-22 05:35:55 Selecta (Extended) EXT Radio London, GB 150
2025-08-22 04:30:24 What You Know About That (feat. Jme and D Double E) The Beat (103.6FM) London, GB 9

Popularity (2025-10-07)

Platform%
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Trending Artist