Clay Walker

Clay Walker — country artist from US.

Clay Walker is a prominent figure in country music with a successful career marked by multi-PLATINUM sales, 11 chart-topping hits, and 40 singles on the…

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-c766-a4d4-80ad-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadcountry rockfolk & traditionalmodern country rock

Influential: 65.41% Fanbase: 52.07% Trending: 72.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

1,759,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.41% | Fanbase 52.07% | Trending 72.08% | CAREER STAGE: MAINSTREAM

Biography

Clay Walker is a prominent figure in country music with a successful career marked by multi-PLATINUM sales, 11 chart-topping hits, and 40 singles on the charts. Known for songs like “If I Could Make A Living” and “She Won’t Be Lonely Long,” Walker has made a lasting impact on the genre. In 1996, he was diagnosed with Multiple Sclerosis (MS) and has since become a dedicated advocate, founding the Clay Walker Foundation to support those affected by the disease. The annual Clay Walker Charity Classic at Pebble Beach raises awareness and funds for MS research.

Walker's latest album, Texas To Tennessee, produced by Michael Knox and Jaron Boyer, reached No. 1 on the iTunes Country Album charts. Influenced by artists like George Jones, James Taylor, and Bob Seger, Walker's music appeals to multiple generations and has solidified his place in country music. Inducted into the Texas Cowboy Hall of Fame, Walker continues to perform nationwide, showcasing his passion for music and advocacy. He has plans to release new music in the coming years. For more information, visit ClayWalker.com.

Report Date: 2025-09-09

Clay Walker stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, NIGERIA. The profile is heavily female (60%), and content lands hardest on Tiktok, where posts average 31,100 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Clay Walker a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Clay Walker score 0.12% — Low bucket.

Followers:1,759,000

Engagements:2,123

Rate:0.1%

Posts:941

Avg Likes:1,730

Avg Comments:271

Avg Views:34,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,759,000 · Engagements 2,123 · Rate 0.1% Posts 941 · Views 34,404 · Avg Likes 1,730 · Avg Comments 271 · Avg Views 34,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 23% 35-44: 23% 45-64: 15%	Largest: 25-34 (35%); next: 18-24 (23%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (67%) CANADA (6%) NIGERIA (5%) INDIA (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (67%), CANADA (6%), NIGERIA (5%)
Platform Engagement	Tiktok: 31,100 avg views/post · Youtube: 3,304 avg views/post	Best reach: Tiktok 31,100 avg views; best engagement: Tiktok 1,491 avg likes