Calum Hood
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
7,521,508
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-04 10:51:46 UTC
Scores
Biography
Calum Hood draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, MEXICO. The skew is heavily female (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 36,207 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Brandy Melville, Verizon, boohoo makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,521,508 · Engagements 36,207 · Rate 0.5% Posts 1,438 · Views 0 · Avg Likes 36,207 · Avg Comments 252 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 33% 13-17: 9% 35-44: 5% |
Largest: 18-24 (52%); next: 25-34 (33%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (6%) MEXICO (5%) ITALY (5%) INDONESIA (5%) |
Top regions: UNITED STATES (28%), BRAZIL (6%), MEXICO (5%) |
| Platform Engagement | Instagram: 36,207 avg likes/post | best engagement: Instagram 36,207 avg likes |
Top Brand Affinities
Brandy Melville
Verizon
boohoo
iHeartRadio Music Awards
Dr. Martens
Movistar
Urban Outfitters
Philips
Chrysler
Jollibee
Kylie Cosmetics
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 8.92 | |
| Verizon | 6.23 | |
| boohoo | 5.28 | |
| iHeartRadio Music Awards | 4.52 | |
| Dr. Martens | 4.32 | |
| Movistar | 4.27 | |
| Urban Outfitters | 3.97 | |
| Philips | 3.31 | |
| Chrysler | 3.10 | |
| Jollibee | 3.07 | |
| Kylie Cosmetics | 3.02 | |
| Pull&Bear | 2.95 | |
| Pic Collage | 2.79 | |
| AMC | 2.51 | |
| Target | 2.41 | |
| Lollapalooza | 2.34 | |
| ASOS | 2.29 | |
| Sunnies Studios | 2.21 | |
| Primark | 2.06 | |
| Busch | 2.05 | |
| shein | 2.04 | |
| Polaroid | 2.03 | |
| CBS Television Studios | 2.00 | |
| Walmart | 1.93 | |
| Coachella | 1.90 | |
| Lush | 1.85 | |
| Forever 21 | 1.85 | |
| Paramount Pictures | 1.82 | |
| Fenty beauty | 1.78 | |
| Showtime | 1.77 | |
| CBS | 1.77 | |
| Pixar | 1.73 | |
| SheInside | 1.67 | |
| Bellagio | 1.67 | |
| Converse | 1.56 | |
| Hollister Co | 1.53 | |
| Bershka | 1.52 | |
| NYX Cosmetics | 1.51 | |
| McDonald's | 1.50 | |
| Starbucks | 1.50 | |
| Too Faced Cosmetics | 1.49 | |
| Tarte Cosmetics | 1.47 | |
| Walt Disney | 1.42 | |
| Urban Decay Cosmetics | 1.37 | |
| Anastasia Beverly Hills | 1.34 | |
| Vogue | 1.31 | |
| OREO | 1.31 | |
| Pepsi | 1.30 | |
| Universal | 1.28 | |
| Sephora | 1.23 |
Official Profiles
Login to view Contact
LoginArtist: Calum Hood
The map shows every radio station that aired Calum Hood today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:34:38 | Don't Forget You Love Me | Joy 94.9 | Melbourne, AU | 208 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |