Caloncho
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,766,612
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 16:56:07 UTC
Genres
Biography
Caloncho speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, COLOMBIA, ECUADOR. Composition is heavily female (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (9,079 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Cafecito, Suavecito, Daewoo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,766,612 · Engagements 6,755 · Rate 0.4% Posts 2,228 · Views 11,120 · Avg Likes 6,625 · Avg Comments 86 · Avg Views 11,120 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 27% 13-17: 7% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (27%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
MEXICO (60%) COLOMBIA (10%) ECUADOR (6%) PERU (5%) UNITED STATES (4%) |
Top regions: MEXICO (60%), COLOMBIA (10%), ECUADOR (6%) |
| Platform Engagement | Instagram: 5,422 avg likes/post · Tiktok: 9,079 avg views/post · Youtube: 2,041 avg views/post | Best reach: Tiktok 9,079 avg views; best engagement: Instagram 5,422 avg likes |
Top Brand Affinities
Cafecito
Suavecito
Daewoo
Movistar
Stradivarius
Colgate
Pepsi
Pull&Bear
Prismacolor
VidaSana
Bershka
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Cafecito | Food & Snacks | 9.62 |
| Suavecito | Beauty & Personal Care | 8.54 |
| Daewoo | Automotive | 6.75 |
| Movistar | Telecom & Internet Services | 5.12 |
| Stradivarius | Apparel & Fashion | 3.53 |
| Colgate | Beauty & Personal Care | 3.29 |
| Pepsi | Beverages | 3.21 |
| Pull&Bear | Apparel & Fashion | 2.92 |
| Prismacolor | Books, Stationery & Office | 2.75 |
| VidaSana | Health & Wellness | 2.46 |
| Bershka | Apparel & Fashion | 2.43 |
| Spotify Music | Entertainment & Media | 2.34 |
| Pantone Inc | Books, Stationery & Office | 2.11 |
| AMC | Entertainment | 2.08 |
| Mitsubishi | Automotive | 2.02 |
| Vans | Footwear | 1.90 |
| Snoopy And The Peanuts Gang | Entertainment | 1.87 |
| Kodak | Cameras & Photography | 1.86 |
| Bellagio | Travel & Hospitality | 1.74 |
| Fujifilm | Cameras & Photography | 1.72 |
| Coachella | Apparel & Fashion | 1.72 |
| Jaguar | Automotive | 1.47 |
| H&M | Apparel & Fashion | 1.40 |
| Star Wars | Entertainment | 1.36 |
| Costco | Grocery & Pantry | 1.36 |
| Converse | Footwear | 1.31 |
| DC Entertainment | Entertainment | 1.30 |
| Heineken | Alcoholic Beverages | 1.30 |
| Forever 21 | Apparel & Fashion | 1.29 |
| Polaroid | Cameras & Photography | 1.28 |
| Guess | Apparel & Fashion | 1.27 |
| Canon | Cameras & Photography | 1.26 |
| Pixar | Entertainment | 1.23 |
| Coca-Cola | Beverages | 1.22 |
| Nikon | Cameras & Photography | 1.15 |
| Volkswagen | Automotive | 1.14 |
| musical.ly | Entertainment & Media | 1.14 |
| GoPro | Cameras & Photography | 1.13 |
| Subaru | Automotive | 1.06 |
| shein | Apparel & Fashion | 1.06 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.04 |
| Lego | Toys & Games | 1.03 |
| Marvel | Entertainment | 0.98 |
| Pandora | Jewelry & Watches | 0.95 |
| Airbnb | Travel & Hospitality | 0.93 |
| SheInside | Apparel & Fashion | 0.93 |
| Adobe | Software, Apps & SaaS | 0.93 |
| Netflix | Entertainment & Media | 0.93 |
| Walt Disney | Entertainment | 0.89 |
| Nintendo | Gaming & Esports (Software/Titles) | 0.86 |
Official Profiles
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LoginArtist: Caloncho
The map shows every radio station that aired Caloncho today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:58:17 | Palmar | XHSR [Exa 97.3 FM] | Monterrey, NL, MX | 183 |
| 2025-08-21 07:56:17 | Optimista | XEOYE [Oye 89.7 FM] | Mexico City, DF, MX | 160 |
| 2025-08-21 07:46:59 | Se Murió De Amor - En Vivo | XHERZ-FM [Los 40 93.1] | Leon, GT, MX | 222 |
| 2025-08-21 07:32:16 | Optimista | XHOB-FM [Factor 93.1 FM] | San Luis Potosi, SL, MX | 204 |
| 2025-08-21 05:26:14 | pensé en ti | ULTRA 92.5 FM PUEBLA | Puebla, PU, MX | 209 |
| 2025-08-21 02:34:07 | Campamocha | XEOYE [Oye 89.7 FM] | Mexico City, DF, MX | 145 |
| 2025-08-21 01:50:25 | Háblame | KHUM | Eureka, US | 219 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
