Caliban
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
72,765
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:50:09 UTC
Genres
Scores
Biography
Caliban draws 25-34 & 18-24 audiences and holds attention in GERMANY, UNITED STATES, RUSSIA. The skew is heavily male (80%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 680 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Impericon, Bitburger, Gamescom makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,765 · Engagements 612 · Rate 0.8% Posts 256 · Views 680 · Avg Likes 608 · Avg Comments 15 · Avg Views 680 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 39% 35-44: 11% 13-17: 3% |
Largest: 25-34 (45%); next: 18-24 (39%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
GERMANY (20%) UNITED STATES (15%) RUSSIA (9%) BRAZIL (8%) UKRAINE (4%) |
Top regions: GERMANY (20%), UNITED STATES (15%), RUSSIA (9%) |
| Platform Engagement | Instagram: 578 avg likes/post · Youtube: 680 avg views/post | Best reach: Youtube 680 avg views; best engagement: Instagram 578 avg likes |
Top Brand Affinities
Impericon
Bitburger
Gamescom
FromSoftware
Ampeg
Horizon Zero Dawn
Beck`s
Akg
Augustiner Helles
Monster Beverage
Jagermeister
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Impericon | 1,293.45 | |
| Bitburger | 39.22 | |
| Gamescom | 29.88 | |
| FromSoftware | 26.91 | |
| Ampeg | 21.62 | |
| Horizon Zero Dawn | 16.97 | |
| Beck`s | 16.29 | |
| Akg | 14.26 | |
| Augustiner Helles | 12.73 | |
| Monster Beverage | 10.64 | |
| Jagermeister | 10.31 | |
| Sennheiser | 10.28 | |
| World of Warcraft | 10.08 | |
| Hummel | 10.00 | |
| Amazon Music | 9.84 | |
| Braun | 9.75 | |
| Tomb Raider | 9.07 | |
| DC Shoes | 8.74 | |
| Fallout | 8.69 | |
| Square Enix | 8.48 | |
| The Last of Us | 8.45 | |
| Resident Evil | 8.20 | |
| Jack Daniels | 8.09 | |
| Paulaner | 7.97 | |
| The Witcher | 7.85 | |
| Capcom | 7.47 | |
| Borderlands | 7.34 | |
| Final Fantasy | 7.32 | |
| Volcom | 6.70 | |
| Vans | 6.00 | |
| Seat | 5.90 | |
| Diablo | 5.89 | |
| God of War | 5.70 | |
| Dr. Martens | 5.63 | |
| AMC | 5.55 | |
| Bethesda Softworks | 5.55 | |
| RAZER | 5.46 | |
| Mortal Kombat | 5.17 | |
| Ubisoft | 5.03 | |
| Rockstar Games | 4.88 | |
| Heinz | 4.78 | |
| Opel | 4.52 | |
| Comedy Central | 4.49 | |
| Spotify Music | 4.46 | |
| Sega | 4.31 | |
| PlayStation | 3.96 | |
| Haribo | 3.94 | |
| Carhartt | 3.94 | |
| Star Wars | 3.92 | |
| Matrix | 3.70 |
Official Profiles
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LoginArtist: Caliban
The map shows every radio station that aired Caliban today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-19)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-19 02:41:50 | We Are the Many | Equinoxe | Liège, BE | 6 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |