Calcutta
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
792,618
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:26 UTC
Genres
Biography
Calcutta draws 18-24 & 25-34 audiences and holds attention in ITALY, MEXICO, SPAIN. The skew is female-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 108,410 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to UniCredit, Elisabetta Franchi, Superga makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 792,618 · Engagements 108,410 · Rate 13.7% Posts 71 · Views 0 · Avg Likes 108,410 · Avg Comments 1,184 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 35% 35-44: 11% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (35%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
ITALY (87%) MEXICO (2%) SPAIN (2%) FRANCE (1%) BRAZIL (1%) |
Top regions: ITALY (87%), MEXICO (2%), SPAIN (2%) |
| Platform Engagement | Instagram: 108,410 avg likes/post · Youtube: 0 avg views/post | best engagement: Instagram 108,410 avg likes |
Top Brand Affinities
UniCredit
Elisabetta Franchi
Superga
Peroni
Alitalia
Intimissimi
Arezzo
Campari
Miele
Calzedonia
Tate Modern
Selfiegram
| Brand | Category | Score |
|---|---|---|
| UniCredit | 31.94 | |
| Elisabetta Franchi | 26.53 | |
| Superga | 23.46 | |
| Peroni | 21.81 | |
| Alitalia | 18.81 | |
| Intimissimi | 16.83 | |
| Arezzo | 16.67 | |
| Campari | 14.90 | |
| Miele | 11.38 | |
| Calzedonia | 10.76 | |
| Tate Modern | 8.54 | |
| Selfiegram | 7.85 | |
| Polaroid | 7.83 | |
| Ryanair | 7.53 | |
| Alfa Romeo | 7.24 | |
| ABC | 6.77 | |
| Havaianas | 6.76 | |
| Patek Philippe | 6.17 | |
| Stone Island | 6.00 | |
| Pantone Inc | 5.25 | |
| Fiat | 5.05 | |
| Moschino | 4.87 | |
| Aperol | 3.62 | |
| Kiko | 3.45 | |
| Dr. Martens | 3.41 | |
| Prada | 3.35 | |
| Valentino | 3.21 | |
| Daniel Wellington | 3.20 | |
| Travelgram | 3.20 | |
| Pull&Bear | 3.11 | |
| Leica | 3.07 | |
| Martini | 3.05 | |
| Montblanc | 2.97 | |
| Bellagio | 2.96 | |
| Stradivarius | 2.96 | |
| Ray-Ban | 2.92 | |
| Kodak | 2.91 | |
| Lindt | 2.91 | |
| Pizza Lover | 2.89 | |
| Guinness | 2.78 | |
| ASOS | 2.75 | |
| Vans | 2.64 | |
| Dolce & Gabbana | 2.60 | |
| Ferrero | 2.57 | |
| National Geographic | 2.53 | |
| GoPro | 2.44 | |
| A Game of Tones | 2.37 | |
| Ferrari | 2.33 | |
| MTV | 2.33 | |
| The North Face | 2.31 |
Official Profiles
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LoginArtist: Calcutta
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
