Calboy

Calboy — hip-hop & rap artist from US.

Emerging from Chicago's South Side, 20-year-old Calboy is making waves in the rap scene with his infectious melodies and bold attitude. His breakout hit "Envy…

Influential: 62.15% Fanbase: 49.14% Trending: 68.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

1,020,080

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 16:51:09 UTC

Genres

hip-hop & rapraptrapmelodic raphip-hop/rapchicago rapvapor trap

Biography

Emerging from Chicago's South Side, 20-year-old Calboy is making waves in the rap scene with his infectious melodies and bold attitude. His breakout hit "Envy Me" has garnered over 300 million streams and is currently in the Top 40 of Billboard's Hot 100, showcasing his talent and the raw energy of his hometown.

With a Platinum certification and 71 million views on YouTube, "Envy Me" remains a powerhouse track, attracting 549,000 daily streams on Spotify even seven months after its release. Featured on popular playlists like Spotify's Rap Caviar and Pop Rising, Calboy's rise to stardom shows no signs of slowing down.

Top Brand Affinities

Report Date: 2025-08-15

Calboy is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,896 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Calboy score 0.01% — Low bucket.

Followers:1,020,080

Engagements:95

Rate:0.0%

Posts:218

Avg Likes:88

Avg Comments:6

Avg Views:1,896

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,020,080 · Engagements 95 · Rate 0.0% Posts 218 · Views 1,896 · Avg Likes 88 · Avg Comments 6 · Avg Views 1,896	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (66%) UNITED KINGDOM (4%) CANADA (3%) BRAZIL (2%) INDIA (1%)	Top regions: UNITED STATES (66%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement	Instagram: 3 avg likes/post · Youtube: 1,896 avg views/post	Best reach: Youtube 1,896 avg views; best engagement: Youtube 85 avg likes