Caity Baser

Caity Baser

Country: GB | Gender: female

Influential: 52.55% Fanbase: 26.85% Trending: 65.40%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Quiz Clothing • 97.12% • Very Strong

As of 2025-09-08

753,241

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:32:10 UTC

Genres

poppopuk popmainstream pop

Scores

Score: DMDB 52.60% | Fanbase 26.90% | Trending 65.40% | CAREER STAGE: MID_LEVEL

Biography

British pop sensation Caity Baser burst onto the music scene in 2021 with her debut mixtape Lil CB, earning nominations for BBC Sound of 2024 and Brit Rising Star. Hailing from Southampton, she gained traction during the 2020 lockdown with her candid lyrics on relationships and personal struggles, attracting the attention of a London-based management agency.

Continuing her momentum, Baser released hit singles like "X&Y" and "Pretty Boys," leading to a record deal with EMI Records. By 2023, she embarked on her first headline tour in the U.K. and dropped the EP Thanks for Nothing, See You Never. Baser's evolution as an artist culminated in 2024 with the release of her second mixtape, Still Learning, showcasing her growth and staying power in the industry.
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Caity Baser Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Caity Baser connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 22,700 avg views per post; Tiktok adds dependable engagement depth. Overlap with Quiz Clothing, Motel Rocks, Jack Wills highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Caity Baser moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Caity Baser score 0.46%Low bucket.
Brand: Quiz ClothingBrand: Motel RocksBrand: Jack Wills
Followers:753,241
Engagements:3,428
Rate:0.5%
Posts:1,484
Views:25,053
Avg Likes:3,282
Avg Comments:79
Avg Views:25,053

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 753,241 · Engagements 3,428 · Rate 0.5%
Posts 1,484 · Views 25,053 · Avg Likes 3,282 · Avg Comments 79 · Avg Views 25,053
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 24%
13-17: 10%
35-44: 6%
Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split Female: 72%
Male: 28%
Non-binary/Other: 0%
Skews female (72%)
Top Countries UNITED KINGDOM (64%)
UNITED STATES (10%)
AUSTRALIA (5%)
IRELAND (2%)
FRANCE (2%)
Top regions: UNITED KINGDOM (64%), UNITED STATES (10%), AUSTRALIA (5%)
Platform Engagement Instagram: 1,033 avg likes/post · Tiktok: 22,700 avg views/post · Youtube: 2,353 avg views/post Best reach: Tiktok 22,700 avg views; best engagement: Tiktok 2,156 avg likes

Top Brand Affinities

Quiz Clothing
Score: 97.12
Motel Rocks
Score: 96.71
Jack Wills
Score: 50.04
boohoo
Score: 29.80
ITV
Score: 29.70
MISSGUIDED
Score: 28.21
Nasty Gal
Score: 20.01
ASOS
Score: 16.37
Depop
Score: 15.92
Topshop
Score: 15.15
Urban Outfitters
Score: 14.73
River Island
Score: 14.48
Brand Category Score
Quiz Clothing 97.12
Motel Rocks 96.71
Jack Wills 50.04
boohoo 29.80
ITV 29.70
MISSGUIDED 28.21
Nasty Gal 20.01
ASOS 16.37
Depop 15.92
Topshop 15.15
Urban Outfitters 14.73
River Island 14.48
Waitrose 14.15
Next 13.50
Beauty Bay 12.87
Rimmel London 12.82
Sainsbury's 12.40
Selfridges 12.33
Costa Coffee 12.19
Primark 11.66
All Saints 11.50
Marks & Spencer 9.87
Vivienne Westwood 9.70
Glossier 9.02
Vauxhall 8.18
Amazon Music 7.64
shein 7.09
Tesco 6.85
Myprotein 6.71
Dr. Martens 6.49
Bershka 5.77
SheInside 5.68
Superdry 5.60
Ableton 5.27
Pull&Bear 5.02
Sunnies Studios 5.00
Harrods 4.75
Aperol 4.63
H&M 4.60
Stradivarius 4.53
Stüssy 4.39
Coach 4.25
Lush 4.16
Gymshark 4.16
Spotify Music 3.90
BBC 3.65
Carhartt 3.36
Kylie Cosmetics 3.20
SoundCloud 3.16
Hollister Co 3.14

Official Profiles

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Artist: Caity Baser

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Caity Baser today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 08:26:02 I'm A Problem Hot Radio Poole, GB 135
2025-08-21 07:29:14 Feels This Good Cool FM Belfast, GB 186
2025-08-21 07:01:40 Feels This Good 89.7 Bay Valletta, MT 140
2025-08-21 06:33:32 Feels This Good Spin 1038 Dublin, IE 2
2025-08-21 04:54:43 Feels This Good Nova 93.7 Perth, AU 2
2025-08-21 04:02:10 Feels This Good Radio ABC Randers, DK 2
2025-08-21 03:27:46 Feels This Good Nova 91.9 Adelaide, AU 2
2025-08-21 02:58:40 Feels This Good Nova 106.9 Brisbane, AU 2
2025-08-21 02:57:49 Feels This Good Nova 96.9 Sydney, AU 2
2025-08-21 02:57:42 Feels This Good Nova 100 Melbourne, AU 7

Popularity (2025-10-02)

Platform%
No data.