C Duncan

C Duncan

Country: GB | Gender: male

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Influential: 49.62% Fanbase: 21.73% Trending: 63.56%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

2,440

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 20:45:27 UTC

Genres

popchamber psychscottish indieindie poppoprockrockalternativealternative

Scores

Score: DMDB 49.60% | Fanbase 21.70% | Trending 63.60% | CAREER STAGE: MID_LEVEL

Biography

Scottish composer and multi-instrumentalist C Duncan blends his classical music background with billowy indie pop, earning acclaim for albums like Architect (2015), Health (2019), and Alluvium (2022). Raised by classical musicians in Glasgow, Duncan's sound evolved from lush bedroom pop to more expansive productions, culminating in the romantic sweep of It's Only a Love Song (2025). He crafts his songs one instrument at a time in his home studio and signed with FatCat Records in 2013 before moving to Bella Union in 2021.

Duncan's musical journey began with piano and viola lessons in his youth, leading to formal music composition studies at the Royal Conservatoire of Scotland. His debut album, Architect, garnered a Mercury Prize nomination in 2015, followed by The Midnight Sun (2016) and the deeply personal Health (2019). Transitioning to Bella Union, he released Alluvium (2022) and explored a more orchestrally driven sound on It's Only a Love Song (2025), influenced by his recent marriage and a nod to classic singer/songwriter stylings.
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C Duncan Marketing Affinity & Brand Fit Data

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Report Date: 2025-08-15

C Duncan speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, FRANCE. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,236 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist C Duncan score 7.09% — Very Strong bucket.
Followers:2,440
Engagements:173
Rate:7.1%
Posts:27
Views:6,236
Avg Likes:160
Avg Comments:15
Avg Views:6,236

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,440 · Engagements 173 · Rate 7.1%
Posts 27 · Views 6,236 · Avg Likes 160 · Avg Comments 15 · Avg Views 6,236 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 27%
35-44: 21%
45-64: 12%
 Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0% 		Skews male (67%)
Top Countries UNITED KINGDOM (19%)
UNITED STATES (14%)
FRANCE (11%)
SPAIN (6%)
CANADA (4%)
 Top regions: UNITED KINGDOM (19%), UNITED STATES (14%), FRANCE (11%)
Platform Engagement Youtube: 6,236 avg views/post Best reach: Youtube 6,236 avg views; best engagement: Youtube 160 avg likes

Top Brand Affinities

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Top Brand Affinities
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Brand Category Score
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Official Profiles

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Artist: C Duncan

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired C Duncan today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-11)

Total: 101,427

PLATFORM TOTAL %
Last.fm Last.fm 101,129 99.71%
Pandora Pandora 298 0.29%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 06:05:56 Time And Again Radio Campus 66 Perpignan, FR 279
2025-08-21 06:05:32 Time And Again Radio Campus Bordeaux 88.1 Bordeaux, FR 299
2025-08-21 04:58:26 He Believes in Miracles Rádio Radar Lisbon, PT 5
2025-08-21 04:00:40 He Believes in Miracles Rádio Radar Lisbon, PT 5
2025-08-21 04:00:36 He Believes in Miracles XHQRO-FM [Radar 107.5] Queretaro, QT, MX 7

Popularity (2025-10-02)

Platform%
No data.
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