Bakermat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
403,900
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-12-29 18:56:04 UTC
Genres
Biography
Bakermat resonates with 18-24 & 25-34 audiences and sustains presence in FRANCE, UNITED STATES, BRAZIL. The demographic is heavily male (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,278 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 403,900 · Engagements 270 · Rate 0.1% Posts 569 · Views 6,280 · Avg Likes 242 · Avg Comments 14 · Avg Views 6,280 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 34% 35-44: 7% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (34%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
FRANCE (13%) UNITED STATES (8%) BRAZIL (7%) GERMANY (5%) MEXICO (5%) |
Top regions: FRANCE (13%), UNITED STATES (8%), BRAZIL (7%) |
| Platform Engagement | Tiktok: 3,278 avg views/post · Youtube: 3,002 avg views/post | Best reach: Tiktok 3,278 avg views; best engagement: Youtube 147 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Bakermat
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
