BABYMETAL
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,221,226
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:55 UTC
Genres
Biography
Known for their energetic performances and choreographed dance routines, BABYMETAL has been praised for pushing boundaries in the metal genre. The band's distinct sound and theatrical stage presence have earned them a reputation as one of the most innovative acts in the metal scene today.
BABYMETAL reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (141,200 avg views per post); Instagram layers on depth and replies. The audience sits near Persona 5, Square Enix, Gundam, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,221,226 · Engagements 50,383 · Rate 0.7% Posts 2,429 · Views 204,175 · Avg Likes 48,602 · Avg Comments 461 · Avg Views 204,175 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 30% 13-17: 7% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (30%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (8%) INDONESIA (8%) JAPAN (6%) MEXICO (5%) |
Top regions: UNITED STATES (20%), BRAZIL (8%), INDONESIA (8%) |
| Platform Engagement | Instagram: 32,757 avg likes/post · Tiktok: 141,200 avg views/post · Youtube: 62,975 avg views/post | Best reach: Tiktok 141,200 avg views; best engagement: Instagram 32,757 avg likes |
Top Brand Affinities
Persona 5
Square Enix
Gundam
Final Fantasy
Capcom
Konami
Hot Topic
Sega
Bandai Namco
The Last of Us
Resident Evil
Borderlands
| Brand | Category | Score |
|---|---|---|
| Persona 5 | 16.78 | |
| Square Enix | 14.30 | |
| Gundam | 12.32 | |
| Final Fantasy | 10.92 | |
| Capcom | 10.81 | |
| Konami | 9.67 | |
| Hot Topic | 9.56 | |
| Sega | 9.23 | |
| Bandai Namco | 7.93 | |
| The Last of Us | 7.80 | |
| Resident Evil | 7.72 | |
| Borderlands | 7.67 | |
| Tekken | 7.58 | |
| The Witcher | 6.51 | |
| Power Rangers | 6.48 | |
| World of Warcraft | 6.36 | |
| Fallout | 5.41 | |
| Nintendo | 5.33 | |
| Pokemon Go | 5.29 | |
| RAZER | 5.01 | |
| League of Legends | 4.89 | |
| Mortal Kombat | 4.80 | |
| Movistar | 4.69 | |
| Pokemon | 4.40 | |
| Dota 2 | 4.34 | |
| AMC | 4.28 | |
| Monster Beverage | 4.27 | |
| Cartoon Network | 4.19 | |
| Activision Blizzard | 4.18 | |
| Columbia Pictures | 3.96 | |
| Star Wars | 3.94 | |
| Dr. Martens | 3.92 | |
| Ubisoft | 3.85 | |
| PlayStation | 3.58 | |
| Bethesda Softworks | 3.49 | |
| Comedy Central | 3.09 | |
| Transformers | 2.83 | |
| Prismacolor | 2.75 | |
| Sony | 2.72 | |
| Xbox | 2.72 | |
| Nickelodeon | 2.69 | |
| Budweiser | 2.63 | |
| Spotify Music | 2.61 | |
| Warner Bros | 2.59 | |
| Faber-Castell | 2.50 | |
| Intel | 2.46 | |
| WWE | 2.46 | |
| MTV | 2.35 | |
| Cafecito | 2.34 | |
| UNIQLO | 2.28 |
Official Profiles
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LoginArtist: BABYMETAL
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 5,280,495
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
4,388,476 | 83.11% |
| [+] |
Last.fm |
859,677 | 16.28% |
| [+] |
Pandora |
32,342 | 0.61% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 01:30 UTC | BABYMETAL | Yokohama Arena | Yokohama, Japan | |
| 2026-01-11 23:30 UTC | BABYMETAL | Yokohama Arena | Yokohama, Japan |
