BABYMETAL Brand Affinity ranks highest Persona 5 at 16.78% . Very Strong. Score DMDB 68.60% | Fanbase 57.92%

BABYMETAL — pop artist from JP.

Formed in 2010, BABYMETAL is a Japanese metal band consisting of SU-METAL on vocals and dance, MOAMETAL on screams and dance, and MOMOMETAL on screams and…

BABYMETAL

Recognizable

Country: JP | Gender: female | Artist ID: 11e81bbf-d289-16c8-bf55-a0369fe50396

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Genres

popj-poprockj-rockrockmetalj-metalmetaljapanese power metalkawaii metalalternative metal

Influential: 68.60% Fanbase: 57.92% Trending: 73.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 16.78% • Very Strong

As of 2025-09-09

7,221,226

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.60% | Fanbase 57.92% | Trending 73.93% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2010, BABYMETAL is a Japanese metal band consisting of SU-METAL on vocals and dance, MOAMETAL on screams and dance, and MOMOMETAL on screams and dance. The group gained international recognition for their unique fusion of metal and J-pop, releasing their self-titled debut album in 2014. BABYMETAL has since toured extensively and garnered a dedicated fan base worldwide.

Known for their energetic performances and choreographed dance routines, BABYMETAL has been praised for pushing boundaries in the metal genre. The band's distinct sound and theatrical stage presence have earned them a reputation as one of the most innovative acts in the metal scene today.

Report Date: 2025-09-09

BABYMETAL reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (141,200 avg views per post); Instagram layers on depth and replies. The audience sits near Persona 5, Square Enix, Gundam, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BABYMETAL score 0.70% — Low bucket.

Brand: Persona 5Brand: Square EnixBrand: Gundam

Followers:7,221,226

Engagements:50,383

Rate:0.7%

Posts:2,429

Avg Likes:48,602

Avg Comments:461

Avg Views:204,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,221,226 · Engagements 50,383 · Rate 0.7% Posts 2,429 · Views 204,175 · Avg Likes 48,602 · Avg Comments 461 · Avg Views 204,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 13-17: 7% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (20%) BRAZIL (8%) INDONESIA (8%) JAPAN (6%) MEXICO (5%)	Top regions: UNITED STATES (20%), BRAZIL (8%), INDONESIA (8%)
Platform Engagement	Instagram: 32,757 avg likes/post · Tiktok: 141,200 avg views/post · Youtube: 62,975 avg views/post	Best reach: Tiktok 141,200 avg views; best engagement: Instagram 32,757 avg likes

Top Brand Affinities

Persona 5

Score: 16.78

Square Enix

Score: 14.30

Gundam

Score: 12.32

Final Fantasy

Score: 10.92

Capcom

Score: 10.81

Konami

Score: 9.67

Hot Topic

Score: 9.56

Sega

Score: 9.23

Bandai Namco

Score: 7.93

The Last of Us

Score: 7.80

Resident Evil

Score: 7.72

Borderlands

Score: 7.67

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Top Brand Affinities

Brand	Category	Score
Persona 5		16.78
Square Enix		14.30
Gundam		12.32
Final Fantasy		10.92
Capcom		10.81
Konami		9.67
Hot Topic		9.56
Sega		9.23
Bandai Namco		7.93
The Last of Us		7.80
Resident Evil		7.72
Borderlands		7.67
Tekken		7.58
The Witcher		6.51
Power Rangers		6.48
World of Warcraft		6.36
Fallout		5.41
Nintendo		5.33
Pokemon Go		5.29
RAZER		5.01
League of Legends		4.89
Mortal Kombat		4.80
Movistar		4.69
Pokemon		4.40
Dota 2		4.34
AMC		4.28
Monster Beverage		4.27
Cartoon Network		4.19
Activision Blizzard		4.18
Columbia Pictures		3.96
Star Wars		3.94
Dr. Martens		3.92
Ubisoft		3.85
PlayStation		3.58
Bethesda Softworks		3.49
Comedy Central		3.09
Transformers		2.83
Prismacolor		2.75
Sony		2.72
Xbox		2.72
Nickelodeon		2.69
Budweiser		2.63
Spotify Music		2.61
Warner Bros		2.59
Faber-Castell		2.50
Intel		2.46
WWE		2.46
MTV		2.35
Cafecito		2.34
UNIQLO		2.28