Baby Rasta & Gringo
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,892,044
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Their album "Los Cotizados" featured collaborations with notable artists such as Farruko, Nicky Jam, Tito "el Bambino," and Alexis & Fido, reaching #1 on the Latin Rhythm Chart and #2 on the Latin General Chart, leading to a nomination at the Latin Billboard Awards. In October 2023, Baby Rasta y Gringo released their album "The Hunting," which included collaborations with various artists like Lito McCassidy, Polaco, Cosculluela, Nengo Flow, and Yandel, among others.
Baby Rasta & Gringo resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, VENEZUELA, MEXICO. With a heavily male (70%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,232 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, Warner Music, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,892,044 · Engagements 1,444 · Rate 0.0% Posts 2,102 · Views 5,232 · Avg Likes 1,508 · Avg Comments 64 · Avg Views 5,232 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 26% 13-17: 6% 35-44: 4% |
Largest: 18-24 (63%); next: 25-34 (26%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
COLOMBIA (17%) VENEZUELA (12%) MEXICO (11%) UNITED STATES (10%) ECUADOR (9%) |
Top regions: COLOMBIA (17%), VENEZUELA (12%), MEXICO (11%) |
| Platform Engagement | Instagram: 1,133 avg likes/post · Youtube: 5,232 avg views/post | Best reach: Youtube 5,232 avg views; best engagement: Instagram 1,133 avg likes |
Top Brand Affinities
Univision
Warner Music
Amazon Music
Pro Tools
Movistar
Suavecito
American Airlines
iHeartRadio Music Awards
Diablo
Cafecito
VidaSana
Barber Shop Connect
| Brand | Category | Score |
|---|---|---|
| Univision | 32.37 | |
| Warner Music | 22.09 | |
| Amazon Music | 21.79 | |
| Pro Tools | 9.54 | |
| Movistar | 8.85 | |
| Suavecito | 7.14 | |
| American Airlines | 6.50 | |
| iHeartRadio Music Awards | 6.07 | |
| Diablo | 5.69 | |
| Cafecito | 4.94 | |
| VidaSana | 4.66 | |
| Barber Shop Connect | 4.36 | |
| Tomorrowland | 3.80 | |
| musical.ly | 2.83 | |
| Bugatti | 2.42 | |
| Transformers | 2.25 | |
| FOREX | 2.15 | |
| shein | 1.94 | |
| Timberland | 1.92 | |
| SoundCloud | 1.90 | |
| Herbalife | 1.79 | |
| Lamborghini | 1.78 | |
| Spotify Music | 1.73 | |
| SheInside | 1.71 | |
| Red Bull | 1.70 | |
| Lexus | 1.59 | |
| Los Angeles Lakers | 1.51 | |
| Mitsubishi | 1.49 | |
| Reebok | 1.46 | |
| Sneakerhead | 1.46 | |
| Balenciaga | 1.44 | |
| FIFA | 1.42 | |
| Tommy Hilfiger | 1.41 | |
| Fiat | 1.39 | |
| Bershka | 1.37 | |
| Beats Electronics | 1.34 | |
| Universal | 1.33 | |
| New Balance | 1.31 | |
| Call of Duty | 1.25 | |
| Huawei | 1.25 | |
| Honda | 1.25 | |
| McLaren | 1.22 | |
| Renault | 1.22 | |
| Calvin Klein | 1.20 | |
| Versace | 1.18 | |
| Pandora | 1.17 | |
| Hyundai | 1.17 | |
| Mazda | 1.12 | |
| Yamaha | 1.11 | |
| Subaru | 1.10 |
Official Profiles
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LoginArtist: Baby Rasta & Gringo
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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| Royalties | $0.00 | $0.00 | +0.00 |
