Baby Keem Brand Affinity ranks highest True Religion at 18.89% . Very Strong. Score DMDB 68.69% | Fanbase 63.30%

Baby Keem — hip-hop & rap artist from US.

Born in Carson, California in 2000, Hykeem Carter, known professionally as Baby Keem, began honing his musical talents at a young age, releasing tracks under…

Baby Keem

Recognizable

Country: US | Gender: male | Artist ID: a1808c9e-c3c3-11e8-878c-525400009efb

Find Artist

Genres

hip-hop & raphip hopraptraphip-hop/rapunderground hip hop

Influential: 68.69% Fanbase: 63.30% Trending: 71.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 18.89% • Very Strong

As of 2025-09-09

2,391,744

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.69% | Fanbase 63.30% | Trending 71.38% | CAREER STAGE: MAINSTREAM

Biography

Born in Carson, California in 2000, Hykeem Carter, known professionally as Baby Keem, began honing his musical talents at a young age, releasing tracks under his own name before adopting the Baby Keem moniker in 2018 with the Midnight EP. As his skills as a rapper and producer evolved, he collaborated on projects with artists such as Kendrick Lamar and Jay Rock, contributing to Grammy-winning albums like Black Panther: The Album and Redemption. Keem's diverse musical influences were showcased in his mixtapes, including Die for My Bitch in 2019, which featured the popular single "Orange Soda."

In 2021, Baby Keem released the hit single "Family Ties" featuring Kendrick Lamar, setting the stage for his debut studio album, The Melodic Blue, which debuted in 2022 and peaked in the Top Ten of the Billboard 200 chart. The album's success was further highlighted by a Grammy win for the track "Family Ties." Continuing his collaborative efforts, Keem reunited with Kendrick Lamar in 2023 for the release of "The Hillbillies," solidifying his position as a versatile and accomplished artist in the rap scene.

Report Date: 2025-09-09

Baby Keem resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, SOUTH AFRICA, BRAZIL. The demographic is heavily male (83%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 706,574 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with True Religion, Zumiez, Palm Angels maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Baby Keem score 14.76% — Very Strong bucket.

Brand: True ReligionBrand: ZumiezBrand: Palm Angels

Followers:2,391,744

Engagements:353,019

Rate:14.8%

Posts:41

Avg Likes:352,563

Avg Comments:9,033

Avg Views:706,574

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,391,744 · Engagements 353,019 · Rate 14.8% Posts 41 · Views 706,574 · Avg Likes 352,563 · Avg Comments 9,033 · Avg Views 706,574	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (42%) SOUTH AFRICA (5%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (42%), SOUTH AFRICA (5%), BRAZIL (5%)
Platform Engagement	Instagram: 337,223 avg likes/post · Youtube: 706,574 avg views/post	Best reach: Youtube 706,574 avg views; best engagement: Instagram 337,223 avg likes

Top Brand Affinities

True Religion

Score: 18.89

Zumiez

Score: 18.41

Palm Angels

Score: 15.98

Arc'teryx

Score: 12.80

SoundCloud

Score: 11.96

New Era

Score: 11.66

Akai

Score: 10.64

Alexander Wang

Score: 10.41

Marni

Score: 10.10

Pro Tools

Score: 9.83

Amazon Music

Score: 9.45

Maison Margiela

Score: 9.45

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Top Brand Affinities

Brand	Category	Score
True Religion		18.89
Zumiez		18.41
Palm Angels		15.98
Arc'teryx		12.80
SoundCloud		11.96
New Era		11.66
Akai		10.64
Alexander Wang		10.41
Marni		10.10
Pro Tools		9.83
Amazon Music		9.45
Maison Margiela		9.45
Acne Studios		9.31
Vivienne Westwood		9.23
Champion		8.32
Kappa		8.04
Alexander McQueen		7.70
Beats Electronics		7.08
Ableton		6.49
Stüssy		6.48
Stone Island		6.39
JACQUEMUS		6.39
Supreme		5.84
Kodak		5.74
Hennessy		5.63
Coachella		5.60
Moncler		5.53
Lollapalooza		5.40
Los Angeles Lakers		4.94
iHeartRadio Music Awards		4.80
Spotify Music		4.67
BALMAIN		4.38
Nice Kicks		4.27
Urban Outfitters		4.25
Carhartt		4.15
ESPN		3.95
NBA		3.56
Sneakerhead		3.42
Polo Ralph Lauren		3.37
GAP		3.31
The North Face		3.10
Balenciaga		3.07
GIVENCHY		2.96
MTV		2.95
Vans		2.90
Sprite		2.82
ASOS		2.78
Rolls-Royce		2.70
Louis Vuitton		2.67
Paramount Pictures		2.62