Baby Bugs

Baby Bugs — pop artist from US.

Baby Bugs is an alternative music project created by Bowie as a means to cope with the burden of mental illness and emotional abuse. Their debut track, "Hey…

Influence: 52.96% Fanbase: 27.40% Trending: 65.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 35.81% • Very Strong

As of 2025-09-08

180,773

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 16:51:48 UTC

Genres

popindie popalternativealternativeweirdcorehip-hop & rapviral rap

Biography

Baby Bugs is an alternative music project created by Bowie as a means to cope with the burden of mental illness and emotional abuse. Their debut track, "Hey Bunny," released in March 2021, quickly gained over a million streams in just two months, inspiring Bowie to use music as a powerful outlet for self-expression and solidarity with those facing similar struggles. The positive reception from listeners has fueled their determination to keep sharing their emotional journey through music and offer support to others in need of solace.

Top Brand Affinities

Report Date: 2025-09-08

Baby Bugs is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (70%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,701 avg views per post); Instagram builds the community layer. Affinity data highlights Five Nights at Freddy's, Hot Topic, Monster High, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Baby Bugs score 3.07% — Very Strong bucket.

Brand: Five Nights at Freddy'sBrand: Hot TopicBrand: Monster High

Followers:180,773

Engagements:5,553

Rate:3.1%

Posts:113

Avg Likes:5,478

Avg Comments:143

Avg Views:9,701

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 180,773 · Engagements 5,553 · Rate 3.1% Posts 113 · Views 9,701 · Avg Likes 5,478 · Avg Comments 143 · Avg Views 9,701	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 11% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (52%) UNITED KINGDOM (6%) CANADA (5%) POLAND (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (52%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 4,364 avg likes/post · Youtube: 9,701 avg views/post	Best reach: Youtube 9,701 avg views; best engagement: Instagram 4,364 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 35.81

Hot Topic

Score: 29.48

Monster High

Score: 20.16

Arctic Fox hair Color

Score: 17.94

SpeedPaint

Score: 17.65

Lime Crime

Score: 10.41

Comedy Central

Score: 9.96

Monster Beverage

Score: 7.17

DeviantArt

Score: 5.90

MATTEL

Score: 5.66

Busch

Score: 5.65

Prismacolor

Score: 5.60

Brand	Category	Score
Five Nights at Freddy's		35.81
Hot Topic		29.48
Monster High		20.16
Arctic Fox hair Color		17.94
SpeedPaint		17.65
Lime Crime		10.41
Comedy Central		9.96
Monster Beverage		7.17
DeviantArt		5.90
MATTEL		5.66
Busch		5.65
Prismacolor		5.60
The Sims		5.51
Cartoon Network		4.83
Resident Evil		4.73
Fallout		4.23
Sega		4.23
Taco Bell		3.68
Final Fantasy		3.45
The Witcher		3.32
Spotify Music		3.25
League of Legends		3.02
Dr. Martens		2.97
SoundCloud		2.86
Nintendo		2.69
NYX Cosmetics		2.69
Pizza Hut		2.65
Polaroid		2.48
Nickelodeon		2.35
Faber-Castell		2.27
Ubisoft		2.25
Pokemon		2.16
Walmart		2.02
Activision Blizzard		1.99
Showtime		1.84
Forever 21		1.81
Urban Decay Cosmetics		1.75
Too Faced Cosmetics		1.73
Sprite		1.65
Chrysler		1.58
Pepsi		1.56
Warner Bros		1.45
shein		1.45
Lush		1.41
Pokemon Go		1.38
Marvel		1.30
CBS Television Studios		1.29
Paypal		1.29
McDonald's		1.28
Vans		1.27