Baba Sehgal

Baba Sehgal is the dominant figure in the Indian rap scene, with a style that differs greatly from the edgier rap of Western artists. His pop/rap music is characterized by a safe and inoffensive approach, featuring cheeky Hindi lyrics and a cutesy image. Sehgal's use of Hinglish interjections adds a unique touch to his music, as he aims for superstardom outside of the traditional Indian film industry. Despite his transparent ambitions, Sehgal has achieved rare non-filmi success in India.