Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
143,642
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:30:18 UTC
Genres
Scores
Biography
B2K resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, TANZANIA. With a heavily female (77%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (6,667 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to WNBA, Shea Moisture, FashionNova makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 143,642 · Engagements 6,667 · Rate 4.6% Posts 840 · Views 0 · Avg Likes 6,667 · Avg Comments 232 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 57% 18-24: 21% 35-44: 16% 13-17: 3% |
Largest: 25-34 (57%); next: 18-24 (21%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (74%) BRAZIL (9%) TANZANIA (2%) UNITED KINGDOM (2%) CANADA (1%) |
Top regions: UNITED STATES (74%), BRAZIL (9%), TANZANIA (2%) |
| Platform Engagement | Instagram: 6,667 avg likes/post | best engagement: Instagram 6,667 avg likes |
Top Brand Affinities
WNBA
Shea Moisture
FashionNova
Benihana
iHeartRadio Music Awards
New Era
Fenty beauty
Steve Madden
Amazon Music
Influenster
MISSGUIDED
MTV
| Brand | Category | Score |
|---|---|---|
| WNBA | Sports & Outdoors | 20.42 |
| Shea Moisture | Beauty & Personal Care | 16.22 |
| FashionNova | Apparel & Fashion | 11.92 |
| Benihana | Restaurants & Food Service | 9.61 |
| iHeartRadio Music Awards | Entertainment | 8.44 |
| New Era | Apparel & Fashion | 8.30 |
| Fenty beauty | Beauty & Personal Care | 8.21 |
| Steve Madden | Apparel & Fashion | 7.99 |
| Amazon Music | Entertainment & Media | 7.28 |
| Influenster | Beauty & Personal Care | 6.96 |
| MISSGUIDED | Apparel & Fashion | 6.68 |
| MTV | Entertainment | 6.34 |
| Bath & Body Works | Beauty & Personal Care | 6.08 |
| boohoo | Apparel & Fashion | 6.06 |
| Hennessy | Alcoholic Beverages | 6.03 |
| Macy's | Apparel & Fashion | 5.89 |
| shein | Apparel & Fashion | 5.48 |
| ULTA Beauty | Beauty & Personal Care | 5.34 |
| Verizon | Telecom & Internet Services | 5.32 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.26 |
| ASOS | Apparel & Fashion | 5.12 |
| Target | Apparel | 5.05 |
| Champion | Apparel & Fashion | 5.02 |
| SheInside | Apparel & Fashion | 4.94 |
| CNN | Entertainment & Media | 4.83 |
| American Airlines | Travel & Hospitality | 4.75 |
| ESPN | Entertainment & Media | 4.61 |
| Los Angeles Lakers | Sports & Outdoors | 4.61 |
| Power Rangers | Toys & Games | 4.27 |
| Philips | Consumer Electronics | 4.20 |
| BH Cosmetics | Beauty & Personal Care | 4.20 |
| Walmart | E-commerce & Marketplaces | 4.19 |
| NBC | Entertainment & Media | 4.17 |
| OLD NAVY | Apparel & Fashion | 4.15 |
| Forever 21 | Apparel & Fashion | 3.78 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.72 |
| SoundCloud | Entertainment & Media | 3.64 |
| Nickelodeon | Entertainment | 3.32 |
| NBA | Sports & Outdoors | 3.25 |
| ABC | Other | 3.14 |
| NFL | Sports & Outdoors | 3.04 |
| Marc Jacobs | Apparel & Fashion | 3.03 |
| Timberland | Apparel & Fashion | 2.94 |
| Urban Outfitters | Apparel & Fashion | 2.94 |
| Sneakerhead | Footwear | 2.84 |
| NARS Cosmetics | Beauty & Personal Care | 2.68 |
| Spotify Music | Entertainment & Media | 2.58 |
| Coachella | Apparel & Fashion | 2.53 |
| Fila | Apparel & Fashion | 2.51 |
| Christian Louboutin | Apparel & Fashion | 2.46 |
Official Profiles
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LoginArtist: B2K
The map shows every radio station that aired B2K today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:40:49 | Badaboom (feat. Fabolous) - Radio Version | Radio Galere | Marseille, FR | 217 |
| 2025-08-23 01:16:09 | Badaboom (feat. Fabolous) - Radio Version | Mouv Classics | Paris, FR | 213 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |