B.B. King Brand Affinity ranks highest Ampeg at 29.85% . Very Strong. Score DMDB 67.84% | Fanbase 63.93%

B.B. King — jazz & standards artist from US.

B.B. King, born in 1925 in Mississippi, emerged as a pioneering electric guitarist and influential blues vocalist. With a career spanning from 1951 to 1985, he…

B.B. King

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc2-ba9d-eda6-b8e0-a0369fe50396

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Genres

jazz & standardsjazz bluesrockblues rockclassic rockblueselectric bluessoul bluesbluestraditional bluesclassic blues

Influential: 67.84% Fanbase: 63.93% Trending: 69.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 29.85% • Very Strong

As of 2025-09-09

119,453

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.84% | Fanbase 63.93% | Trending 69.79% | CAREER STAGE: MAINSTREAM

Biography

B.B. King, born in 1925 in Mississippi, emerged as a pioneering electric guitarist and influential blues vocalist. With a career spanning from 1951 to 1985, he achieved 74 entries on Billboard's R&B charts and notably crossed over to mainstream success with his 1970 hit "The Thrill Is Gone." King collaborated with renowned musicians like Eric Clapton and U2 while maintaining his distinctive guitar style.

Growing up in the blues-rich Mississippi Delta, King's musical journey was shaped by country, gospel, and blues influences. His iconic guitar, "Lucille," became synonymous with his sound. Throughout the 1950s and 1960s, King established himself as a hitmaker in the R&B field, culminating in his breakthrough with "The Thrill Is Gone" in 1969. His experimentation with different musical styles and collaborations continued into the 1970s and beyond, solidifying his status as a blues legend. B.B. King passed away in 2015, leaving behind a lasting legacy in the world of music.

Report Date: 2025-09-09

B.B. King converts attention from 25-34 & 18-24 audiences across BRAZIL, UNITED STATES, ARGENTINA. Audience shape is heavily male (74%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 369,185 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Akg, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist B.B. King score 7.18% — Very Strong bucket.

Brand: AmpegBrand: AkgBrand: MOOG

Followers:119,453

Engagements:8,582

Rate:7.2%

Posts:132

Avg Likes:8,509

Avg Comments:125

Avg Views:369,185

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 119,453 · Engagements 8,582 · Rate 7.2% Posts 132 · Views 369,185 · Avg Likes 8,509 · Avg Comments 125 · Avg Views 369,185	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 34% 35-44: 14% 45-64: 13%	Largest: 25-34 (36%); next: 18-24 (34%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	BRAZIL (20%) UNITED STATES (12%) ARGENTINA (5%) ITALY (5%) MEXICO (5%)	Top regions: BRAZIL (20%), UNITED STATES (12%), ARGENTINA (5%)
Platform Engagement	Instagram: 4,292 avg likes/post · Youtube: 369,185 avg views/post	Best reach: Youtube 369,185 avg views; best engagement: Instagram 4,292 avg likes

Top Brand Affinities

Ampeg

Score: 29.85

Akg

Score: 16.41

MOOG

Score: 14.64

Akai

Score: 12.07

Sennheiser

Score: 11.29

Pro Tools

Score: 10.20

Ableton

Score: 7.46

Amazon Music

Score: 7.34

NBC

Score: 5.18

musical.ly

Score: 4.24

Spotify Music

Score: 4.21

Jack Daniels

Score: 3.74

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Top Brand Affinities

Brand	Category	Score
Ampeg		29.85
Akg		16.41
MOOG		14.64
Akai		12.07
Sennheiser		11.29
Pro Tools		10.20
Ableton		7.46
Amazon Music		7.34
NBC		5.18
musical.ly		4.24
Spotify Music		4.21
Jack Daniels		3.74
Cadillac		3.71
Harley-Davidson		3.41
Yamaha		3.29
Leica		3.11
Beats Electronics		3.10
Warner Bros		2.97
Budweiser		2.90
MTV		2.66
NHL		2.66
SoundCloud		2.60
Heineken		2.46
Guinness		2.33
Lollapalooza		2.23
AMC		2.18
Kodak		2.16
BBC		2.06
Paramount Pictures		1.97
Pixar		1.77
Ray-Ban		1.72
Star Wars		1.64
HBO		1.53
Jaguar		1.52
Levi's		1.49
Chevrolet		1.48
Oakley		1.47
Ford		1.45
Ducati		1.45
NBA		1.43
National Geographic		1.40
Dodge		1.40
Fiat		1.39
Nintendo		1.38
Sony		1.38
NFL		1.36
Vans		1.33
Suzuki		1.30
McLaren		1.28
Universal		1.26