Aitch
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,880,278
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:52 UTC
Genres
Biography
Known for his ability to seamlessly navigate between the UK rap and mainstream music scenes, Aitch's recent freestyle 'Maybach Wallet' pays homage to his grime roots. With a charismatic stage presence, he has made a significant impact on live venues and festivals worldwide, including appearances at BBC Radio 1's Big Weekend, Capital FM's Summertime Ball, and Glastonbury.
Aitch reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, SPAIN. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (136,550 avg views per post); Instagram layers on depth and replies. The audience sits near Motel Rocks, MISSGUIDED, ITV, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,880,278 · Engagements 27,153 · Rate 0.5% Posts 818 · Views 154,644 · Avg Likes 26,423 · Avg Comments 420 · Avg Views 154,644 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (42%) UNITED STATES (8%) SPAIN (4%) AUSTRALIA (3%) GERMANY (3%) |
Top regions: UNITED KINGDOM (42%), UNITED STATES (8%), SPAIN (4%) |
| Platform Engagement | Instagram: 16,785 avg likes/post · Tiktok: 136,550 avg views/post · Youtube: 18,094 avg views/post | Best reach: Tiktok 136,550 avg views; best engagement: Instagram 16,785 avg likes |
Top Brand Affinities
Motel Rocks
MISSGUIDED
ITV
boohoo
River Island
Sky Sports
Vauxhall
Selfridges
Stone Island
Mixcloud
ASOS
Ellesse
| Brand | Category | Score |
|---|---|---|
| Motel Rocks | 36.17 | |
| MISSGUIDED | 27.25 | |
| ITV | 24.00 | |
| boohoo | 23.37 | |
| River Island | 20.36 | |
| Sky Sports | 20.34 | |
| Vauxhall | 16.59 | |
| Selfridges | 14.72 | |
| Stone Island | 12.76 | |
| Mixcloud | 12.58 | |
| ASOS | 9.65 | |
| Ellesse | 9.05 | |
| Amazon Music | 8.56 | |
| Next | 7.70 | |
| Marks & Spencer | 7.69 | |
| Myprotein | 7.02 | |
| Primark | 6.96 | |
| Vivienne Westwood | 6.43 | |
| Barbie | 6.41 | |
| Champion | 6.35 | |
| Emporio Armani | 6.33 | |
| Topshop | 6.28 | |
| Dsquared | 6.02 | |
| Superdry | 5.95 | |
| Tesco | 5.53 | |
| Harrods | 5.47 | |
| Moncler | 5.44 | |
| shein | 4.45 | |
| Cadbury | 4.07 | |
| The North Face | 3.99 | |
| Hugo Boss | 3.98 | |
| Gymshark | 3.84 | |
| Pull&Bear | 3.84 | |
| SheInside | 3.73 | |
| Polo Ralph Lauren | 3.47 | |
| Guinness | 3.31 | |
| SoundCloud | 3.16 | |
| Fenty beauty | 3.08 | |
| Stüssy | 3.04 | |
| Baileys | 3.00 | |
| Lush | 2.82 | |
| Carhartt | 2.80 | |
| Benefit Cosmetics | 2.77 | |
| Aperol | 2.76 | |
| Armani | 2.73 | |
| Christian Louboutin | 2.73 | |
| Urban Outfitters | 2.66 | |
| Bershka | 2.64 | |
| Beats Electronics | 2.61 | |
| Moschino | 2.59 |
Official Profiles
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LoginArtist: Aitch
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-04 03:00 UTC | Aitch | The Roundhouse UNSW | Sydney, Australia | |
| 2026-01-04 04:00 UTC | Aitch | Roundhouse | Sydney, Australia | |
| 2026-01-05 03:00 UTC | Aitch | Northcote Theatre | Melbourne, Australia | |
| 2026-01-06 03:00 UTC | Aitch | Northcote Theatre | Melbourne, Australia | |
| 2026-01-08 03:00 UTC | Aitch | Hindley Street Music Hall | Adelaide, Australia | |
| 2026-01-10 03:00 UTC | Aitch | Fortitude Music Hall | brisbane central business district, Australia |
