Aitch Brand Affinity ranks highest Motel Rocks at 36.17% . Very Strong. Score DMDB 60.81% | Fanbase 52.25%

Aitch — hip-hop & rap artist from GB.

Aitch, a BRIT Award-winning artist and entrepreneur, has garnered acclaim for his multi-platinum-selling releases and dynamic live performances. Recently, he…

Aitch

Recognizable

Country: GB | Gender: male | Artist ID: 11e83fed-a7a9-fd6c-a7de-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapmanchester hip hophip hoptrap

Influential: 60.81% Fanbase: 52.25% Trending: 65.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 36.17% • Very Strong

As of 2025-09-09

5,880,278

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.81% | Fanbase 52.25% | Trending 65.09% | CAREER STAGE: MAINSTREAM

Biography

Aitch, a BRIT Award-winning artist and entrepreneur, has garnered acclaim for his multi-platinum-selling releases and dynamic live performances. Recently, he collaborated with German rapper Luciano on the track 'Baddies', inspired by the England v Germany rivalry, and also worked with UK artists Headie One, Clavish, and Yung Filly. Aitch's latest album, Close To Home, debuted at #2, showcasing his versatility and emotional depth on tracks like 'Gold Mine'.

Known for his ability to seamlessly navigate between the UK rap and mainstream music scenes, Aitch's recent freestyle 'Maybach Wallet' pays homage to his grime roots. With a charismatic stage presence, he has made a significant impact on live venues and festivals worldwide, including appearances at BBC Radio 1's Big Weekend, Capital FM's Summertime Ball, and Glastonbury.

Report Date: 2025-09-09

Aitch reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, SPAIN. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (136,550 avg views per post); Instagram layers on depth and replies. The audience sits near Motel Rocks, MISSGUIDED, ITV, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aitch score 0.46% — Low bucket.

Brand: Motel RocksBrand: MISSGUIDEDBrand: ITV

Followers:5,880,278

Engagements:27,153

Rate:0.5%

Posts:818

Avg Likes:26,423

Avg Comments:420

Avg Views:154,644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,880,278 · Engagements 27,153 · Rate 0.5% Posts 818 · Views 154,644 · Avg Likes 26,423 · Avg Comments 420 · Avg Views 154,644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED KINGDOM (42%) UNITED STATES (8%) SPAIN (4%) AUSTRALIA (3%) GERMANY (3%)	Top regions: UNITED KINGDOM (42%), UNITED STATES (8%), SPAIN (4%)
Platform Engagement	Instagram: 16,785 avg likes/post · Tiktok: 136,550 avg views/post · Youtube: 18,094 avg views/post	Best reach: Tiktok 136,550 avg views; best engagement: Instagram 16,785 avg likes

Top Brand Affinities

Motel Rocks

Score: 36.17

MISSGUIDED

Score: 27.25

ITV

Score: 24.00

boohoo

Score: 23.37

River Island

Score: 20.36

Sky Sports

Score: 20.34

Vauxhall

Score: 16.59

Selfridges

Score: 14.72

Stone Island

Score: 12.76

Mixcloud

Score: 12.58

ASOS

Score: 9.65

Ellesse

Score: 9.05

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Top Brand Affinities

Brand	Category	Score
Motel Rocks		36.17
MISSGUIDED		27.25
ITV		24.00
boohoo		23.37
River Island		20.36
Sky Sports		20.34
Vauxhall		16.59
Selfridges		14.72
Stone Island		12.76
Mixcloud		12.58
ASOS		9.65
Ellesse		9.05
Amazon Music		8.56
Next		7.70
Marks & Spencer		7.69
Myprotein		7.02
Primark		6.96
Vivienne Westwood		6.43
Barbie		6.41
Champion		6.35
Emporio Armani		6.33
Topshop		6.28
Dsquared		6.02
Superdry		5.95
Tesco		5.53
Harrods		5.47
Moncler		5.44
shein		4.45
Cadbury		4.07
The North Face		3.99
Hugo Boss		3.98
Gymshark		3.84
Pull&Bear		3.84
SheInside		3.73
Polo Ralph Lauren		3.47
Guinness		3.31
SoundCloud		3.16
Fenty beauty		3.08
Stüssy		3.04
Baileys		3.00
Lush		2.82
Carhartt		2.80
Benefit Cosmetics		2.77
Aperol		2.76
Armani		2.73
Christian Louboutin		2.73
Urban Outfitters		2.66
Bershka		2.64
Beats Electronics		2.61
Moschino		2.59