Airbourne

Airbourne

Country: AU

Influential: 60.47% Fanbase: 45.75% Trending: 67.83%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

126,000

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 18:55:14 UTC

Genres

rockrockalbum rockhard rockmetalglam metalmetal

Scores

Score: DMDB 60.50% | Fanbase 45.80% | Trending 67.80% | CAREER STAGE: MAINSTREAM

Biography

Airbourne returns after a six-year hiatus with the powerful new track "GUTSY," showcasing the band's signature boldness and determination. Lead singer Joel O'Keeffe's lyrics convey a message of perseverance and defiance in the face of adversity, urging listeners to choose courage over surrender and to embrace the challenge with unwavering resolve. With its high-energy sound and empowering lyrics, "GUTSY" reaffirms Airbourne's reputation as a force to be reckoned with in the rock music scene.
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Airbourne Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Airbourne draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, FRANCE. The skew is heavily male (88%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 326,063 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Airbourne score 3.81%Very Strong bucket.
Followers:126,000
Engagements:4,800
Rate:3.8%
Posts:37
Views:326,063
Avg Likes:4,666
Avg Comments:300
Avg Views:326,063

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,000 · Engagements 4,800 · Rate 3.8%
Posts 37 · Views 326,063 · Avg Likes 4,666 · Avg Comments 300 · Avg Views 326,063
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 32%
35-44: 16%
45-64: 9%
Largest: 25-34 (39%); next: 18-24 (32%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries UNITED STATES (15%)
BRAZIL (10%)
FRANCE (7%)
GERMANY (6%)
UNITED KINGDOM (5%)
Top regions: UNITED STATES (15%), BRAZIL (10%), FRANCE (7%)
Platform Engagement Youtube: 326,063 avg views/post Best reach: Youtube 326,063 avg views; best engagement: Youtube 4,666 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “Open Full Social Media Report” button above to view current social stats.

Official Profiles

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Artist: Airbourne

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Airbourne today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 23:09:53 GUTSY AFK Max Nürnberg, DE 276
2025-08-22 22:41:46 Breakin' Outta Hell Radio Rock Helsinki, FI 216
2025-08-22 22:21:21 GUTSY Rock Antenne Hamburg Hamburg, DE 245
2025-08-22 22:20:57 GUTSY Rock Antenne Ingolstadt, DE 246
2025-08-22 22:18:58 Runnin' Wild Radio Marilu Verona, IT 5
2025-08-22 22:16:13 GUTSY OUI FM ALTERNATIF Paris, FR 273
2025-08-22 22:10:22 Live It Up Kerrang! London, GB 248
2025-08-22 21:29:14 Runnin' Wild AFK Max Nürnberg, DE 215
2025-08-22 20:59:19 My Dynamite Will Blow You Sky High (And Get Ya Moanin' After Midnight) Equinoxe la Radio Découverte Namur, BE 202
2025-08-22 20:12:01 GUTSY RADIO BOB Rockt Schleswig-Holstein Kiel, DE 233

Popularity (2025-10-02)

Platform%
No data.