Airbag Brand Affinity ranks highest 47 Street at 68.66% . Very Strong. Score DMDB 60.43% | Fanbase 44.74%

Airbag — pop artist from ES.

Argentinian rock band AIRBAG was formed by brothers Guido, Patricio, and Gastón Sardelli. They launched their professional career at an average age of 16…

Airbag

Recognizable

Country: ES | Artist ID: 11e81bd2-2096-9054-9200-a0369fe50396

Find Artist

Genres

popcumbia pop

Influential: 60.43% Fanbase: 44.74% Trending: 68.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 68.66% • Very Strong

As of 2025-09-09

2,756,930

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.43% | Fanbase 44.74% | Trending 68.27% | CAREER STAGE: MAINSTREAM

Biography

Argentinian rock band AIRBAG was formed by brothers Guido, Patricio, and Gastón Sardelli. They launched their professional career at an average age of 16 following the success of their early hits in Latin America around 2004.

Recognized by MTV and with several nominations for the Latin Grammy Awards, AIRBAG continues to pursue their own path in the rock genre, staying true to the classic foundation of drums, bass, and guitar.

Report Date: 2025-09-09

Airbag draws 18-24 & 25-34 audiences and holds attention in ARGENTINA, PERU, COLOMBIA. The skew is male-leaning (54%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 336,095 avg views per post, with Instagram sustaining the conversation. Audience adjacency to 47 Street, Lollapalooza, Movistar makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Airbag score 3.89% — Very Strong bucket.

Brand: 47 StreetBrand: LollapaloozaBrand: Movistar

Followers:2,756,930

Engagements:107,132

Rate:3.9%

Posts:537

Avg Likes:103,268

Avg Comments:3,511

Avg Views:464,095

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,756,930 · Engagements 107,132 · Rate 3.9% Posts 537 · Views 464,095 · Avg Likes 103,268 · Avg Comments 3,511 · Avg Views 464,095	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	ARGENTINA (65%) PERU (10%) COLOMBIA (4%) URUGUAY (4%) PARAGUAY (3%)	Top regions: ARGENTINA (65%), PERU (10%), COLOMBIA (4%)
Platform Engagement	Instagram: 66,714 avg likes/post · Tiktok: 128,000 avg views/post · Youtube: 336,095 avg views/post	Best reach: Youtube 336,095 avg views; best engagement: Instagram 66,714 avg likes

Top Brand Affinities

47 Street

Score: 68.66

Lollapalooza

Score: 10.98

Movistar

Score: 9.21

Cafecito

Score: 7.88

Suavecito

Score: 6.96

Campari

Score: 6.56

Pringles

Score: 3.48

VidaSana

Score: 3.09

MTV

Score: 2.57

AMC

Score: 2.45

Spotify Music

Score: 2.41

musical.ly

Score: 2.14

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Top Brand Affinities

Brand	Category	Score
47 Street		68.66
Lollapalooza		10.98
Movistar		9.21
Cafecito		7.88
Suavecito		6.96
Campari		6.56
Pringles		3.48
VidaSana		3.09
MTV		2.57
AMC		2.45
Spotify Music		2.41
musical.ly		2.14
Lamborghini		1.85
Jack Daniels		1.73
Pixar		1.42
Renault		1.37
L'Oréal Paris		1.30
HBO		1.17
Coca-Cola		1.12
Netflix		1.10
Nikon		1.07
Marvel		1.07
Sony		0.95
OREO		0.95
Chevrolet		0.94
Pepsi		0.92
Pandora		0.85
Maybelline		0.82
Beats Electronics		0.81
Vogue		0.79
Universal		0.78
Honda		0.76
Converse		0.74
Yamaha		0.73
PlayStation		0.72
Red Bull		0.69
Polaroid		0.68
McDonald's		0.67
Walt Disney		0.66
Ford		0.65
Star Wars		0.64
DC Entertainment		0.64
Starbucks		0.63
Toyota		0.62
Vans		0.60
Zara		0.60
Adidas		0.54
GoPro		0.54
Pokemon		0.51
Marvel Entertainment		0.49