Airbag

Airbag — rock artist from NO.

Airbag, a prominent band in the Norwegian prog scene, emerged in Oslo in the mid-2000s, gaining recognition with their self-produced EPs that garnered a…

Influence: 50.69% Fanbase: 19.84% Trending: 66.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 70.37% • Very Strong

As of 2025-09-08

7,966

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:41:22 UTC

Genres

rockrockmodern progressive rockneo-progressiveprogressive rocksymphonic rockeuropeannorwegian progmetalprogressive metal

Biography

Airbag, a prominent band in the Norwegian prog scene, emerged in Oslo in the mid-2000s, gaining recognition with their self-produced EPs that garnered a quarter of a million downloads within months. Signing with Karisma Records in 2008, their debut album "Identity" received critical acclaim, featuring the standout single "Colours."

Following lineup changes, Airbag continued to evolve with albums like "All Rights Removed" and "The Greatest Show on Earth," exploring darker themes in their music. Despite the challenges of the COVID-19 pandemic, the band adapted by recording an acoustic set in Oslo, including new and classic tracks. With their upcoming 6th album, "The Century of the Self," set for release on June 14th, 2024, Airbag's musical journey continues to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Airbag reliably reaches 25-34 & 45-64 audiences in UNITED STATES, UNITED KINGDOM, ITALY. The base is heavily male (92%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,518 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, Warner Music, Akg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Airbag score 5.31% — Very Strong bucket.

Brand: AmpegBrand: Warner MusicBrand: Akg

Followers:7,966

Engagements:423

Rate:5.3%

Posts:271

Avg Likes:392

Avg Comments:26

Avg Views:2,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,966 · Engagements 423 · Rate 5.3% Posts 271 · Views 2,518 · Avg Likes 392 · Avg Comments 26 · Avg Views 2,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 45-64: 25% 35-44: 23% 18-24: 18%	Largest: 25-34 (33%); next: 45-64 (25%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	UNITED STATES (13%) UNITED KINGDOM (10%) ITALY (9%) IRAN (8%) POLAND (8%)	Top regions: UNITED STATES (13%), UNITED KINGDOM (10%), ITALY (9%)
Platform Engagement	Instagram: 299 avg likes/post · Youtube: 2,518 avg views/post	Best reach: Youtube 2,518 avg views; best engagement: Instagram 299 avg likes

Top Brand Affinities

Ampeg

Score: 70.37

Warner Music

Score: 44.87

Akg

Score: 40.60

MOOG

Score: 39.94

Ardbeg

Score: 30.74

Mixcloud

Score: 18.78

Manfrotto

Score: 18.76

Pro Tools

Score: 17.44

Sennheiser

Score: 17.21

Atmos

Score: 16.36

Lancia

Score: 15.04

Life Is Strange

Score: 9.85

Brand	Category	Score
Ampeg		70.37
Warner Music		44.87
Akg		40.60
MOOG		39.94
Ardbeg		30.74
Mixcloud		18.78
Manfrotto		18.76
Pro Tools		17.44
Sennheiser		17.21
Atmos		16.36
Lancia		15.04
Life Is Strange		9.85
Lufthansa		9.29
Jagermeister		8.86
Amazon Music		8.85
Hummer		8.58
Leica		8.47
Bonneville		8.35
Cannondale		8.32
The Last of Us		7.80
DeLorean Motor Company		7.49
Ableton		6.95
Bose		6.91
Pilsner Urquell		6.86
New Line Cinema		6.36
Boeing		6.33
Olympus		5.95
Kickstarter		5.84
Gillette		5.77
Spotify Music		5.37
Warner Bros		5.35
Citroen		4.86
The Witcher		4.59
Omega		4.56
Guinness		4.55
Jack Daniels		4.45
Fallout		4.07
SoundCloud		3.68
MTV		3.49
Comedy Central		3.34
Lego		3.33
Philips		3.32
Lollapalooza		3.28
Huawei		3.19
BBC		3.18
AMC		3.08
Prismacolor		3.06
Kodak		2.93
Martini		2.92
Mazda		2.90