Aimer

Aimer — pop artist from JP.

Aimer faced a vocal injury at age 15 due to singing strain but later developed a distinctive husky and sweet voice. She debuted in 2011 with the single "六等星の夜"…

Superstar

Country: JP | Gender: female | Artist ID: 11e81bbc-b492-c5b8-b4b7-a0369fe50396

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Genres

popj-popj-poprockrockanime rocksoundtrack, stage & screenanimeelectronicelectronicasianj-pixie

Influential: 69.62% Fanbase: 69.01% Trending: 69.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

2,200,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.62% | Fanbase 69.01% | Trending 69.92% | CAREER STAGE: SUPERSTAR

Biography

Aimer faced a vocal injury at age 15 due to singing strain but later developed a distinctive husky and sweet voice. She debuted in 2011 with the single "六等星の夜" and achieved success with her 4th album "daydream" in 2016, topping the iTunes album chart and winning the CD Shop Award in 2017. In 2019, she earned her first #1 ranking on the Oricon weekly single chart with the release of her 16th single "I beg you / 花びらたちのマーチ / Sailing".

Aimer's song "Zankyosanka" for the anime "Demon Slayer: Kimetsu no Yaiba" season 2 opening theme became a global hit in 2021. To commemorate her 10th anniversary since debut, she is set to release a mini album titled "Deep down," featuring the ending theme for CHAINSAW MAN, "Deep down."

Report Date: 2025-09-09

Aimer is already in the conversation with 18-24 & 25-34 audiences in JAPAN, INDONESIA, TAIWAN. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (51,917 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aimer score 0.08% — Low bucket.

Followers:2,200,000

Engagements:1,734

Rate:0.1%

Posts:211

Avg Likes:1,705

Avg Comments:28

Avg Views:51,917

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,200,000 · Engagements 1,734 · Rate 0.1% Posts 211 · Views 51,917 · Avg Likes 1,705 · Avg Comments 28 · Avg Views 51,917	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	JAPAN (17%) INDONESIA (15%) TAIWAN (10%) UNITED STATES (8%) THAILAND (7%)	Top regions: JAPAN (17%), INDONESIA (15%), TAIWAN (10%)
Platform Engagement	Youtube: 51,917 avg views/post	Best reach: Youtube 51,917 avg views; best engagement: Youtube 1,705 avg likes