Ailee Brand Affinity ranks highest GENTLE MONSTER at 9.82% . Very Strong. Score DMDB 62.94% | Fanbase 59.44%

Ailee — pop artist from KR.

Amy Lee, known by her stage name Ailee, is a Korean-American singer and songwriter. Born in Denver, Colorado, and raised in New Jersey, she gained recognition…

Ailee

Recognizable

Country: KR | Gender: female | Artist ID: 11e81bc8-f526-72e4-9e1a-a0369fe50396

Find Artist

Genres

popk-popkorean poppopasian pop

Influential: 62.94% Fanbase: 59.44% Trending: 64.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 9.82% • Very Strong

As of 2025-09-09

2,461,333

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.94% | Fanbase 59.44% | Trending 64.69% | CAREER STAGE: MAINSTREAM

Biography

Amy Lee, known by her stage name Ailee, is a Korean-American singer and songwriter. Born in Denver, Colorado, and raised in New Jersey, she gained recognition for her powerful voice and blend of Western and Eastern pop styles. Ailee rose to prominence in 2012 with her debut single "Heaven" and continued to achieve success with hits like "U&I" and "Don't Touch Me." In 2017, she released the ballad "I Will Go to You Like the First Snow," which became one of her signature songs. Ailee's music career includes multiple award-winning albums and collaborations with notable artists.

In 2019, Ailee released her second studio album, Butterfly, featuring the single "Room Shaker." She transitioned to Rocket3 Entertainment after leaving YMC Entertainment and expanded her reach with the English-language single "Sweater" in December of the same year. Ailee's dynamic performances and chart-topping releases have solidified her reputation as a respected figure in the Korean pop music industry.

Report Date: 2025-09-09

Ailee cuts through with 18-24 & 25-34 audiences and consistency across SOUTH KOREA, UNITED STATES, INDONESIA. A heavily female (67%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 54,852 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Tiffany, Innisfree, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ailee score 3.08% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: TiffanyBrand: Innisfree

Followers:2,461,333

Engagements:75,828

Rate:3.1%

Posts:984

Avg Likes:75,757

Avg Comments:375

Avg Views:54,852

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,461,333 · Engagements 75,828 · Rate 3.1% Posts 984 · Views 54,852 · Avg Likes 75,757 · Avg Comments 375 · Avg Views 54,852	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	SOUTH KOREA (43%) UNITED STATES (10%) INDONESIA (8%) PHILIPPINES (7%) MALAYSIA (3%)	Top regions: SOUTH KOREA (43%), UNITED STATES (10%), INDONESIA (8%)
Platform Engagement	Instagram: 74,303 avg likes/post · Youtube: 54,852 avg views/post	Best reach: Youtube 54,852 avg views; best engagement: Instagram 74,303 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 9.82

Tiffany

Score: 7.55

Innisfree

Score: 6.15

Shake Shack

Score: 4.05

Tiffany & Co

Score: 4.03

Jollibee

Score: 3.97

Summit Entertainment

Score: 3.74

Gundam

Score: 3.42

Petronas

Score: 2.53

KFC

Score: 2.53

Pokemon Go

Score: 2.51

League of Legends

Score: 2.42

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		9.82
Tiffany		7.55
Innisfree		6.15
Shake Shack		4.05
Tiffany & Co		4.03
Jollibee		3.97
Summit Entertainment		3.74
Gundam		3.42
Petronas		2.53
KFC		2.53
Pokemon Go		2.51
League of Legends		2.42
shein		2.34
Oriflame		2.16
SheInside		2.15
Hyundai		2.14
Timberland		1.95
Starbucks		1.92
KENZO		1.83
Fenty beauty		1.83
Polaroid		1.77
Fujifilm		1.65
Pokemon		1.65
Forever 21		1.59
UNIQLO		1.58
Sephora		1.52
New Balance		1.49
OREO		1.38
BBC		1.27
Activision Blizzard		1.20
McDonald's		1.19
Bellagio		1.16
Coachella		1.15
The Olympic Games		1.13
Coca-Cola		1.09
Samsung Group		1.09
Costco		1.07
Yves Saint Laurent		1.06
Walt Disney		1.05
H&M		1.04
Maybelline		1.03
Pandora		0.99
Converse		0.96
Airbnb		0.93
Calvin Klein		0.91
Universal		0.90
Netflix		0.87
Chanel		0.87
Christian Dior		0.84
Star Wars		0.83