Ai Higuchi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
380,743
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:47:04 UTC
Genres
Scores
Biography
Her debut album, "Sanjuman-ri," released in 2014, marked her entry into the national music scene, leading to a major label debut with "Hyakurokujū-do" in 2016. With a compelling blend of passion and vulnerability in her vocals, she weaves intricate narratives that resonate deeply, drawing listeners into her world of introspection and empathy. Her artistry not only showcases technical prowess but also exudes a profound sincerity that continues to enchant and engage a steadily growing fan base.
Ai Higuchi stands out with 18-24 & 25-34 audiences across JAPAN, INDONESIA, TAIWAN. The profile is heavily male (60%), and content lands hardest on Youtube, where posts average 5,894 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Isetan, Atmos, Maison Margiela, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ai Higuchi a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 380,743 · Engagements 1,079 · Rate 0.3% Posts 1,111 · Views 6,884 · Avg Likes 1,069 · Avg Comments 13 · Avg Views 6,884 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 9% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
JAPAN (17%) INDONESIA (11%) TAIWAN (11%) UNITED STATES (7%) THAILAND (6%) |
Top regions: JAPAN (17%), INDONESIA (11%), TAIWAN (11%) |
| Platform Engagement | Instagram: 806 avg likes/post · Tiktok: 990 avg views/post · Youtube: 5,894 avg views/post | Best reach: Youtube 5,894 avg views; best engagement: Instagram 806 avg likes |
Top Brand Affinities
Isetan
Atmos
Maison Margiela
Gundam
UNIQLO
Dr. Martens
Olympus
Vivienne Westwood
Shiseido
Summit Entertainment
Stüssy
Final Fantasy
| Brand | Category | Score |
|---|---|---|
| Isetan | 20.76 | |
| Atmos | 8.06 | |
| Maison Margiela | 6.59 | |
| Gundam | 6.36 | |
| UNIQLO | 6.07 | |
| Dr. Martens | 6.07 | |
| Olympus | 5.72 | |
| Vivienne Westwood | 5.66 | |
| Shiseido | 5.28 | |
| Summit Entertainment | 5.11 | |
| Stüssy | 4.40 | |
| Final Fantasy | 4.25 | |
| Bandai Namco | 4.20 | |
| Fujifilm | 3.87 | |
| Snoopy And The Peanuts Gang | 3.33 | |
| Leica | 3.28 | |
| New Balance | 3.08 | |
| Panasonic | 2.76 | |
| Tiffany | 2.35 | |
| Pokemon | 2.32 | |
| Suzuki | 2.30 | |
| ASICS | 2.26 | |
| Hermès | 2.23 | |
| Kodak | 2.20 | |
| GAP | 2.17 | |
| Reebok | 2.13 | |
| Spotify Music | 2.11 | |
| IKEA | 2.05 | |
| Converse | 1.99 | |
| Amazon | 1.88 | |
| Lush | 1.87 | |
| Yamaha | 1.75 | |
| Christian Dior | 1.71 | |
| KFC | 1.70 | |
| Star Wars | 1.70 | |
| Sony | 1.58 | |
| The North Face | 1.57 | |
| Apple | 1.57 | |
| Costco | 1.55 | |
| Nintendo | 1.52 | |
| Adobe | 1.47 | |
| Tiffany & Co | 1.40 | |
| Supreme | 1.38 | |
| Chanel | 1.32 | |
| Walt Disney | 1.32 | |
| Starbucks | 1.31 | |
| Pokemon Go | 1.26 | |
| Pixar | 1.24 | |
| Mazda | 1.21 | |
| Zara | 1.18 |
Official Profiles
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LoginArtist: Ai Higuchi
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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