Against the Current
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
2,239,200
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:00:16 UTC
Genres
Scores
Biography
Against the Current speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDONESIA, PHILIPPINES. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (452,691 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,239,200 · Engagements 16,093 · Rate 0.7% Posts 161 · Views 500,191 · Avg Likes 15,688 · Avg Comments 508 · Avg Views 500,191 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 20% 13-17: 10% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (20%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (14%) INDONESIA (8%) PHILIPPINES (8%) INDIA (6%) GERMANY (5%) |
Top regions: UNITED STATES (14%), INDONESIA (8%), PHILIPPINES (8%) |
| Platform Engagement | Tiktok: 47,500 avg views/post · Youtube: 452,691 avg views/post | Best reach: Youtube 452,691 avg views; best engagement: Youtube 11,691 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Against the Current
The map shows every radio station that aired Against the Current today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 23:20:05 | Outsiders | Sushi | Padang, ID | 9 |
| 2025-08-22 22:46:32 | Outsiders | Sushi | Padang, ID | 10 |
| 2025-08-22 16:15:03 | Outsiders | Sushi | Padang, ID | 10 |
| 2025-08-22 13:00:09 | Outsiders | Sushi | Padang, ID | 7 |
| 2025-08-22 10:03:53 | Outsiders | Sushi | Padang, ID | 8 |
| 2025-08-22 09:33:20 | Outsiders | Sushi | Padang, ID | 10 |
| 2025-08-22 09:02:44 | Outsiders | Sushi | Padang, ID | 10 |
| 2025-08-22 08:11:20 | Outsiders | Sushi | Padang, ID | 8 |
| 2025-08-22 03:18:01 | Outsiders | Sushi | Padang, ID | 7 |
| 2025-08-22 03:00:33 | Outsiders | Sushi | Padang, ID | 9 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |