Africa Express

Africa Express — electronic artist from GB.

Africa Express, a groundbreaking music initiative founded in 2006, brings together a diverse array of musicians to create collaborative and boundary-breaking…

Influence: 49.09% Fanbase: 17.16% Trending: 65.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 46.30% • Very Strong

As of 2025-08-22

30,786

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 16:52:18 UTC

Genres

electronicafrobeatsothersworld fusion

Biography

Africa Express, a groundbreaking music initiative founded in 2006, brings together a diverse array of musicians to create collaborative and boundary-breaking performances that offer a fresh perspective on African music. With events characterized by spontaneous collaboration and magical moments, Africa Express has garnered acclaim for its unique and transformative live shows.

From its inaugural trip to Mali with artists like Damon Albarn and local stars such as Toumani Diabaté, to performances in Nigeria, South Africa, and beyond, Africa Express has captivated audiences worldwide with its innovative approach to music-making. Hosting acclaimed shows at prestigious venues and festivals, Africa Express continues to inspire both artists and fans with its one-of-a-kind and critically acclaimed performances.

Top Brand Affinities

Report Date: 2025-08-22

Africa Express speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, FRANCE. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (579 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Africa Express score 2.02% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:30,786

Engagements:621

Rate:2.0%

Posts:333

Avg Likes:620

Avg Comments:14

Avg Views:579

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,786 · Engagements 621 · Rate 2.0% Posts 333 · Views 579 · Avg Likes 620 · Avg Comments 14 · Avg Views 579	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 28% 35-44: 17% 45-64: 12%	Largest: 25-34 (40%); next: 18-24 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (14%) UNITED STATES (11%) FRANCE (8%) MEXICO (6%) BRAZIL (6%)	Top regions: UNITED KINGDOM (14%), UNITED STATES (11%), FRANCE (8%)
Platform Engagement	Instagram: 588 avg likes/post · Youtube: 579 avg views/post	Best reach: Youtube 579 avg views; best engagement: Instagram 588 avg likes

Top Brand Affinities

Mixcloud

Score: 46.30

MOOG

Score: 45.77

Ableton

Score: 19.44

Fred Perry

Score: 18.39

Tate Modern

Score: 17.73

Akai

Score: 15.70

Amazon Music

Score: 10.85

Atmos

Score: 8.20

Vauxhall

Score: 7.66

Movistar

Score: 7.58

BBC

Score: 6.99

Spotify Music

Score: 6.95

Brand	Category	Score
Mixcloud		46.30
MOOG		45.77
Ableton		19.44
Fred Perry		18.39
Tate Modern		17.73
Akai		15.70
Amazon Music		10.85
Atmos		8.20
Vauxhall		7.66
Movistar		7.58
BBC		6.99
Spotify Music		6.95
Pioneer		6.87
Lollapalooza		6.86
SoundCloud		6.07
Dr. Martens		5.82
Selfridges		5.77
Vivienne Westwood		5.59
Coachella		4.44
Beats Electronics		4.33
Kodak		4.17
G-shock		3.77
Warner Bros		3.67
MTV		3.35
Fujifilm		3.34
Carhartt		3.15
Polaroid		3.07
Tesco		2.93
Columbia Pictures		2.83
Guinness		2.81
Showtime		2.33
Nokia		2.29
Lego		2.27
Nintendo		2.25
Pepsi		2.14
Paramount Pictures		2.12
Garnier		2.11
Pixar		2.10
HBO		2.01
Lush		1.99
Vogue		1.97
Aperol		1.95
Snoopy And The Peanuts Gang		1.85
Star Wars		1.77
Airbnb		1.66
The Olympic Games		1.63
Converse		1.60
Red Bull		1.49
Marvel Entertainment		1.47
Heineken		1.45