Africa Express
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
30,786
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:17 UTC
Genres
Scores
Biography
From its inaugural trip to Mali with artists like Damon Albarn and local stars such as Toumani Diabaté, to performances in Nigeria, South Africa, and beyond, Africa Express has captivated audiences worldwide with its innovative approach to music-making. Hosting acclaimed shows at prestigious venues and festivals, Africa Express continues to inspire both artists and fans with its one-of-a-kind and critically acclaimed performances.
Africa Express speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, FRANCE. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (579 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,786 · Engagements 621 · Rate 2.0% Posts 333 · Views 579 · Avg Likes 620 · Avg Comments 14 · Avg Views 579 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 28% 35-44: 17% 45-64: 12% |
Largest: 25-34 (40%); next: 18-24 (28%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (14%) UNITED STATES (11%) FRANCE (8%) MEXICO (6%) BRAZIL (6%) |
Top regions: UNITED KINGDOM (14%), UNITED STATES (11%), FRANCE (8%) |
| Platform Engagement | Instagram: 588 avg likes/post · Youtube: 579 avg views/post | Best reach: Youtube 579 avg views; best engagement: Instagram 588 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Fred Perry
Tate Modern
Akai
Amazon Music
Atmos
Vauxhall
Movistar
BBC
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 46.30 | |
| MOOG | 45.77 | |
| Ableton | 19.44 | |
| Fred Perry | 18.39 | |
| Tate Modern | 17.73 | |
| Akai | 15.70 | |
| Amazon Music | 10.85 | |
| Atmos | 8.20 | |
| Vauxhall | 7.66 | |
| Movistar | 7.58 | |
| BBC | 6.99 | |
| Spotify Music | 6.95 | |
| Pioneer | 6.87 | |
| Lollapalooza | 6.86 | |
| SoundCloud | 6.07 | |
| Dr. Martens | 5.82 | |
| Selfridges | 5.77 | |
| Vivienne Westwood | 5.59 | |
| Coachella | 4.44 | |
| Beats Electronics | 4.33 | |
| Kodak | 4.17 | |
| G-shock | 3.77 | |
| Warner Bros | 3.67 | |
| MTV | 3.35 | |
| Fujifilm | 3.34 | |
| Carhartt | 3.15 | |
| Polaroid | 3.07 | |
| Tesco | 2.93 | |
| Columbia Pictures | 2.83 | |
| Guinness | 2.81 | |
| Showtime | 2.33 | |
| Nokia | 2.29 | |
| Lego | 2.27 | |
| Nintendo | 2.25 | |
| Pepsi | 2.14 | |
| Paramount Pictures | 2.12 | |
| Garnier | 2.11 | |
| Pixar | 2.10 | |
| HBO | 2.01 | |
| Lush | 1.99 | |
| Vogue | 1.97 | |
| Aperol | 1.95 | |
| Snoopy And The Peanuts Gang | 1.85 | |
| Star Wars | 1.77 | |
| Airbnb | 1.66 | |
| The Olympic Games | 1.63 | |
| Converse | 1.60 | |
| Red Bull | 1.49 | |
| Marvel Entertainment | 1.47 | |
| Heineken | 1.45 |
Official Profiles
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LoginArtist: Africa Express
The map shows every radio station that aired Africa Express today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:48:42 | El Niño (feat. Eme Malafe, Los Pream, Mélissa Hié, Ophélia Hié, Joan as Police Woman, Marco Carrión & Alansito Vega) | WOWD | Takoma, MD, US | 314 |
| 2025-08-22 14:43:48 | Hacernos Así (feat. Luisa Almaguer, Damon Albarn, Seye Adelekan, Nick Zinner, Joan as Police Woman & Mexican Institute of Sound) | Trans Radio UK | N, GB | 318 |
| 2025-08-22 12:21:19 | Morals | FluxFM | Berlin, DE | 189 |
| 2025-08-22 11:49:16 | Xhosa | Radio Pulsar | Paris, FR | 187 |
| 2025-08-22 09:47:59 | Become The Tiger | Primitive | Reims, FR | 181 |
| 2025-08-22 09:46:12 | Raise a Glass (feat. Django Django, Mare Advertencia & Seye Adelekan) | RBB Radioeins | Berlin, DE | 143 |
| 2025-08-22 09:30:38 | Kuduro - feat. Fatoumata Diawara, Moonchild Sanelly & Tom Excell | RTBF Jam | Brussels, BE | 143 |
| 2025-08-22 05:56:54 | Kuduro - feat. Fatoumata Diawara, Moonchild Sanelly & Tom Excell | Trans Radio UK | N, GB | 144 |
| 2025-08-22 05:38:59 | Defiant Ones (feat. Son Rompe Pera, M.anifest, Ophélia Hié, Mélissa Hié & Mexican Institute of Sound) | Trans Radio UK | N, GB | 251 |
| 2025-08-22 05:33:43 | Soledad (feat. Damon Albarn, Luisa Almaguer, Nick Zinner, Seye Adelekan, Joan as Police Woman & Mexican Institute of Sound) | Radio Résonance | Bourges, FR | 196 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |