Abida Parveen

Abida Parveen

Country: PK | Gender: female

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Influential: 56.61% Fanbase: 43.20% Trending: 63.31%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 29.03% • Very Strong

As of 2025-09-03

865,019

Social Media Followers

As of 2025-09-03

00:00:00

Hours Airplay

Updated 2025-10-03 19:01:48 UTC

Genres

poppakistani popclassic pakistani popasianfilmiclassic bollywoodghazalqawwaliother asian musicothersworldwidemiddle easternsufi

Scores

Score: DMDB 56.60% | Fanbase 43.20% | Trending 63.30% | CAREER STAGE: MID_LEVEL

Biography

Abida Parveen, a celebrated Pakistani Sufi singer and musician, hails from a Sindhi Sufi family in Larkana. Mentored by her father, Ustad Ghulam Haider, she showcases her instrumental skills on the Pump organ, Keyboard, and Sitar. Rising to fame in the 1990s, she embarked on global tours from 1993, making her international debut in Buena Park, California, and has been a prominent figure in Pakistan's Coke Studio and various music reality shows.

Known as a "Global Mystic Sufi Ambassador," Parveen's diverse repertoire spans genres like ghazals, qawwali, Sufi rock, and classical music, with her distinctive singing style showcased in songs like "Yaar ko Humne" and "Tere Ishq Nachaya." Singing in multiple languages, including Urdu, Sindhi, and Arabic, she received prestigious honors from the Government of Pakistan, cementing her status as a leading figure in mystic music worldwide.
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Abida Parveen Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-03

Abida Parveen resonates with 25-34 & 18-24 audiences and sustains presence in PAKISTAN, INDIA, UNITED STATES. The demographic is heavily male (87%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,786 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Sabyasachi Mukherjee, Qatar Airways, Emporium maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Abida Parveen score 0.02% — Low bucket.
Brand: Sabyasachi MukherjeeBrand: Qatar AirwaysBrand: Emporium
Followers:865,019
Engagements:2,909
Rate:0.3%
Posts:233
Views:1,130
Avg Likes:2,904
Avg Comments:51
Avg Views:1,130

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 865,019 · Engagements 2,909 · Rate 0.3%
Posts 233 · Views 1,130 · Avg Likes 2,904 · Avg Comments 51 · Avg Views 1,130 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 42%
35-44: 7%
13-17: 3%
 Largest: 25-34 (45%); next: 18-24 (42%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0% 		Skews male (87%)
Top Countries PAKISTAN (60%)
INDIA (21%)
UNITED STATES (4%)
BANGLADESH (4%)
UNITED ARAB EMIRATES (2%)
 Top regions: PAKISTAN (60%), INDIA (21%), UNITED STATES (4%)
Platform Engagement Youtube: 2,786 avg views/post Best reach: Youtube 2,786 avg views; best engagement: Youtube 123 avg likes

Top Brand Affinities

Sabyasachi Mukherjee
Score: 29.03
Qatar Airways
Score: 18.69
Emporium
Score: 14.03
Jumeirah
Score: 12.40
Emirates Airlines
Score: 9.96
Nescafé
Score: 6.11
Anantara
Score: 5.92
Marriott
Score: 5.67
Harrods
Score: 4.56
Snapseed
Score: 4.47
musical.ly
Score: 3.48
Coffeegram
Score: 3.10
Top Brand Affinities
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Brand Category Score
Sabyasachi Mukherjee 29.03
Qatar Airways 18.69
Emporium 14.03
Jumeirah 12.40
Emirates Airlines 9.96
Nescafé 6.11
Anantara 5.92
Marriott 5.67
Harrods 4.56
Snapseed 4.47
musical.ly 3.48
Coffeegram 3.10
TOM FORD 2.95
Travelgram 2.56
KFC 2.46
National Geographic 2.41
A Game of Tones 2.34
BBC 2.31
Beats Electronics 2.25
Canon 2.12
Geocaching 1.99
Nikon 1.92
Levi's 1.92
Adobe 1.91
Armani 1.79
H&M 1.77
Polo Ralph Lauren 1.70
Huda Beauty 1.68
Pepsi 1.62
FIFA 1.61
Sony 1.61
Pizza Lover 1.53
Showtime 1.48
Hermès 1.45
shein 1.43
Versace 1.40
Lush 1.32
Ray-Ban 1.31
Samsung Group 1.26
McDonald's 1.25
Xiaomi 1.23
HBO 1.23
Rolex 1.19
Fujifilm 1.17
Christian Dior 1.13
Harley-Davidson 1.13
SheInside 1.12
FashionNova 1.11
Vogue 1.11
The Olympic Games 1.10

Official Profiles

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Artist: Abida Parveen

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Abida Parveen today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-02)

Total: 411,137

PLATFORM TOTAL %
Spotify Spotify 411,137 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-09-01)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-09-01 03:07:42 Saleh Alaa - Naat by Panther Tyres Lyca Radio 1458 London, GB 305
2025-09-01 00:01:58 Tu Jhoom Big 106.2 FM Dubai, AE 365

Popularity (2025-10-02)

Platform%
No data.
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