Ab-Soul

Ab-Soul

Country: US | Gender: male

Influence: 66.59% Fanbase: 58.95% Trending: 70.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 33.12% • Very Strong

As of 2025-08-15

669,313

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:50:16 UTC

Genres

alternativeescape roomhip-hop & raphip hoprapsouthern hip hopconscious hip hophip-hop/rapunderground hip hopalternative hip hopcontemporary hip hop

Biography

Ab-Soul, a rapper and singer from Carson, CA, joined TDE in 2007 and later formed the rap group Black Hippy with Schoolboy Q, Jay Rock, and K-dot. In 2011, he released his first album, "Longterm Mentality," and in 2014, his third album, "These Days," debuted at number 11 on the U.S. Billboard 200 chart. Ab-Soul is currently working on his 5th album, continuing to collaborate with various artists and build on his growing popularity.

Ab-Soul Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Ab-Soul cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, SOUTH AFRICA. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 227,113 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, Akai, SoundCloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ab-Soul score 2.12%Strong bucket.
Brand: SpinrillaBrand: AkaiBrand: SoundCloud
Followers:669,313
Engagements:14,181
Rate:2.1%
Posts:143
Views:227,113
Avg Likes:14,112
Avg Comments:225
Avg Views:227,113

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 669,313 · Engagements 14,181 · Rate 2.1%
Posts 143 · Views 227,113 · Avg Likes 14,112 · Avg Comments 225 · Avg Views 227,113
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 43%
35-44: 8%
13-17: 4%
Largest: 25-34 (43%); next: 18-24 (43%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (65%)
CANADA (7%)
SOUTH AFRICA (6%)
UNITED KINGDOM (6%)
MOROCCO (2%)
Top regions: UNITED STATES (65%), CANADA (7%), SOUTH AFRICA (6%)
Platform Engagement Instagram: 12,224 avg likes/post · Youtube: 227,113 avg views/post Best reach: Youtube 227,113 avg views; best engagement: Instagram 12,224 avg likes

Top Brand Affinities

Spinrilla
Entertainment & Media
Score: 33.12
Akai
Consumer Electronics
Score: 22.92
SoundCloud
Entertainment & Media
Score: 12.98
Pro Tools
Tools, DIY & Garden
Score: 11.96
Amazon Music
Entertainment & Media
Score: 11.46
Champion
Apparel & Fashion
Score: 11.30
Hennessy
Alcoholic Beverages
Score: 9.93
New Era
Apparel & Fashion
Score: 9.65
Beats Electronics
Audio & Music Gear
Score: 8.82
Ableton
Audio & Music Gear
Score: 8.53
Benihana
Restaurants & Food Service
Score: 8.09
Los Angeles Lakers
Sports & Outdoors
Score: 7.84
Brand Category Score
Spinrilla Entertainment & Media 33.12
Akai Consumer Electronics 22.92
SoundCloud Entertainment & Media 12.98
Pro Tools Tools, DIY & Garden 11.96
Amazon Music Entertainment & Media 11.46
Champion Apparel & Fashion 11.30
Hennessy Alcoholic Beverages 9.93
New Era Apparel & Fashion 9.65
Beats Electronics Audio & Music Gear 8.82
Ableton Audio & Music Gear 8.53
Benihana Restaurants & Food Service 8.09
Los Angeles Lakers Sports & Outdoors 7.84
Nice Kicks Apparel & Fashion 7.30
Stone Island Apparel & Fashion 7.00
Sneakerhead Footwear 6.76
Sole Collector Apparel & Fashion 6.71
Maison Margiela Apparel & Fashion 6.24
Stüssy Apparel & Fashion 6.12
ESPN Entertainment & Media 5.45
Kappa Apparel & Fashion 5.39
NBA Sports & Outdoors 5.38
Power Rangers Toys & Games 5.34
Kodak Cameras & Photography 5.28
Supreme Apparel & Fashion 5.18
Moncler Apparel & Fashion 5.06
Kickstagram Apparel & Fashion 5.01
Steve Madden Apparel & Fashion 5.00
NFL Sports & Outdoors 4.80
CNN Entertainment & Media 4.76
Spotify Music Entertainment & Media 4.54
Fenty beauty Beauty & Personal Care 4.40
iHeartRadio Music Awards Entertainment 4.35
Coachella Apparel & Fashion 4.10
Dr. Martens Apparel & Fashion 3.92
MTV Entertainment 3.78
Timberland Apparel & Fashion 3.75
Urban Outfitters Apparel & Fashion 3.73
Mortal Kombat Gaming & Esports (Software/Titles) 3.60
Fendi Luxury & Designer 3.28
GAP Apparel & Fashion 3.22
Carhartt Apparel & Fashion 3.18
Sprite Beverages 3.11
ASOS Apparel & Fashion 2.95
Polo Ralph Lauren Apparel & Fashion 2.90
H&M Apparel & Fashion 2.69
Dolce & Gabbana Apparel & Fashion 2.64
Cadillac Automotive 2.59
Lacoste Apparel & Fashion 2.56
Vans Footwear 2.55
WWE Entertainment 2.54

Official Profiles

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Artist: Ab-Soul

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 11:45:55 Foux (feat. Ab-Soul) Radio Dio Saint-Etienne, FR 114
2025-08-22 07:45:16 Do Better MDL Beast Riyadh, SA 212
2025-08-22 03:29:58 GOTTA RAP Radio Campus Clermont Ferrand Clermont-Ferrand, FR 236

Popularity (2025-10-06)

Platform%
No data.

Trending Artist