One strategy that artists use to combat the pressures of the industry is to focus on creating music that is authentic and true to their own artistic vision. By staying true to themselves and their unique sound, artists can create music that is genuine and resonates with listeners on a personal level. This authenticity not only helps artists stay grounded in their creativity, but also allows them to build a loyal fan base that appreciates their honest expression. By prioritizing authenticity over commercial success, artists can maintain their passion for music and create work that is truly meaningful to both themselves and their audience.