Verdena

Verdena — pop artist from IT.

Italian hard rock outfit Verdena paired the Ferrari siblings -- singer/guitarist Alberto and drummer Luca -- and former Porno Nuns bassist Roberta Sammarelli.…

Influence: 49.86% Fanbase: 29.74% Trending: 59.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Asolo • 38.11% • Very Strong

As of 2025-09-09

114,240

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:26 UTC

Genres

popitalian indie popbergamo indierockrockalternative rockpsychedelic rockalternativeitalian alternative

Biography

Italian hard rock outfit Verdena paired the Ferrari siblings -- singer/guitarist Alberto and drummer Luca -- and former Porno Nuns bassist Roberta Sammarelli. Co-founded in 1996, the group played its first handful of live dates as Verbena, swapping consonants upon learning of a U.S. band of the same name. The following summer Verdena cut its first demo tape, selling out the 500-copy pressing at live gigs and attracting the interest of a number of labels. Upon selecting Black Out/Universal, the trio began work on its self-titled 1999 debut, earning radio airplay via the debut single, "Valvonauta." Solo un Grande Sasso followed two years later, pairing Verdena with producer Mauro Pagani. After founding their own studio, Henhouse, the band self-produced its third LP, 2004's Il Suicidio dei Samurai. A Top Ten hit in Italy, the album proved a smash throughout much of Europe and resulted in an international tour alongside Dredg and Oceansize. Requiem followed in 2007. ~ Jason Ankeny, Rovi

Top Brand Affinities

Report Date: 2025-09-09

Verdena cuts through with 25-34 & 18-24 audiences and consistency across ITALY, UNITED KINGDOM, UNITED STATES. A heavily male (66%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 205,778 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Asolo, Ampeg, UniCredit, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Verdena score 6.24% — Very Strong bucket.

Brand: AsoloBrand: AmpegBrand: UniCredit

Followers:114,240

Engagements:7,123

Rate:6.2%

Posts:222

Avg Likes:6,971

Avg Comments:281

Avg Views:205,778

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 114,240 · Engagements 7,123 · Rate 6.2% Posts 222 · Views 205,778 · Avg Likes 6,971 · Avg Comments 281 · Avg Views 205,778	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 33% 35-44: 13% 45-64: 4%	Largest: 25-34 (48%); next: 18-24 (33%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	ITALY (85%) UNITED KINGDOM (2%) UNITED STATES (2%) BRAZIL (2%) SPAIN (1%)	Top regions: ITALY (85%), UNITED KINGDOM (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 4,154 avg likes/post · Youtube: 205,778 avg views/post	Best reach: Youtube 205,778 avg views; best engagement: Instagram 4,154 avg likes

Top Brand Affinities

Asolo

Score: 38.11

Ampeg

Score: 35.67

UniCredit

Score: 34.35

Peroni

Score: 27.08

Arezzo

Score: 26.48

Warner Music

Score: 25.14

Superga

Score: 24.65

Akg

Score: 21.38

MOOG

Score: 20.61

Campari

Score: 19.69

Miele

Score: 13.06

Tate Modern

Score: 12.10

Brand	Category	Score
Asolo		38.11
Ampeg		35.67
UniCredit		34.35
Peroni		27.08
Arezzo		26.48
Warner Music		25.14
Superga		24.65
Akg		21.38
MOOG		20.61
Campari		19.69
Miele		13.06
Tate Modern		12.10
Akai		11.02
Ableton		10.88
Sennheiser		10.15
Pro Tools		9.86
Amazon Music		8.48
Ryanair		8.39
Polaroid		8.20
Alfa Romeo		7.54
Pantone Inc		6.84
Fiat		6.25
Kodak		6.16
Dr. Martens		6.12
Vivienne Westwood		5.89
Leica		5.71
Patek Philippe		5.38
Calzedonia		5.32
Spotify Music		4.93
Selfiegram		4.79
Fujifilm		4.75
Martini		4.45
Warner Bros		3.98
Olympus		3.77
Prada		3.75
Guinness		3.61
National Geographic		3.46
Lego		3.30
Columbia Pictures		3.28
Fendi		3.16
MTV		3.15
Montblanc		3.03
Ferrero		2.97
musical.ly		2.93
Aperol		2.92
Vans		2.84
Pizza Lover		2.83
Beats Electronics		2.78
Ray-Ban		2.69
IKEA		2.67