Soft Blade

Soft Blade — electronic artist from RU.

Russian underground music has been steadily gaining recognition on the global stage. With its unique blend of traditional Russian folk music and modern…

Influence: 51.47% Fanbase: 23.49% Trending: 65.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Agfa • 44.52% • Very Strong

As of 2025-09-11

47,916

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:20:14 UTC

Genres

electronicelectronicrussian electronic

Biography

Russian underground music has been steadily gaining recognition on the global stage. With its unique blend of traditional Russian folk music and modern electronic elements, the underground scene in Russia offers a diverse range of sounds and influences. Bands and artists are pushing boundaries and experimenting with new sounds, creating a dynamic and innovative musical landscape that is attracting attention from music lovers worldwide. From experimental techno to avant-garde folk, Russian underground music is a vibrant and exciting scene that continues to evolve and captivate audiences with its creativity and originality.

Top Brand Affinities

Report Date: 2025-09-11

Soft Blade is already in the conversation with 18-24 & 25-34 audiences in RUSSIA, UKRAINE, BELARUS. The audience is heavily male (70%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,309 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Agfa, Ableton, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soft Blade score 4.17% — Very Strong bucket.

Brand: AgfaBrand: AbletonBrand: MOOG

Followers:47,916

Engagements:1,999

Rate:4.2%

Posts:128

Avg Likes:1,972

Avg Comments:46

Avg Views:10,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,916 · Engagements 1,999 · Rate 4.2% Posts 128 · Views 10,092 · Avg Likes 1,972 · Avg Comments 46 · Avg Views 10,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 9% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	RUSSIA (30%) UKRAINE (24%) BELARUS (7%) POLAND (6%) UNITED STATES (6%)	Top regions: RUSSIA (30%), UKRAINE (24%), BELARUS (7%)
Platform Engagement	Instagram: 1,649 avg likes/post · Tiktok: 5,309 avg views/post · Youtube: 4,783 avg views/post	Best reach: Tiktok 5,309 avg views; best engagement: Instagram 1,649 avg likes

Top Brand Affinities

Agfa

Score: 44.52

Ableton

Score: 28.04

MOOG

Score: 27.53

Mixcloud

Score: 21.79

Akai

Score: 14.26

Kodak

Score: 10.89

SoundCloud

Score: 9.95

Olympus

Score: 9.27

Maison Margiela

Score: 8.04

Fujifilm

Score: 7.50

Stone Island

Score: 6.82

Leica

Score: 3.85

Brand	Category	Score
Agfa		44.52
Ableton		28.04
MOOG		27.53
Mixcloud		21.79
Akai		14.26
Kodak		10.89
SoundCloud		9.95
Olympus		9.27
Maison Margiela		8.04
Fujifilm		7.50
Stone Island		6.82
Leica		3.85
Dr. Martens		3.67
Stüssy		3.18
Matrix		2.72
Carhartt		2.67
Polaroid		2.63
Beats Electronics		2.57
Tinder		2.39
Nokia		2.27
Pantone Inc		2.19
Spotify Music		2.14
The North Face		2.11
Adobe		1.86
Balenciaga		1.83
Vogue		1.77
Prada		1.71
Tesla Motors		1.69
Supreme		1.60
Showtime		1.49
Bershka		1.44
New Balance		1.37
Snapseed		1.34
Vans		1.20
Pepsi		1.17
IKEA		1.12
Paypal		1.10
Burberry		1.07
Red Bull		1.03
Nikon		1.01
Gucci		1.00
Reebok		0.97
Adidas		0.96
Lego		0.94
Yves Saint Laurent		0.91
Canon		0.89
Airbnb		0.86
Converse		0.85
H&M		0.78
Coca-Cola		0.78