(sic)boy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
60,465
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 17:01:35 UTC
Genres
Scores
Biography
The success of (sic)boy's music led to features on prominent platforms like Spotify's "RADAR: Early Noise 2021," Apple Music's "UP NEXT," and YouTube Music's "YouTube Music Sessions 2021," solidifying his growing presence in the Japanese music scene. Additionally, (sic)boy made history as the first Japanese artist to be specially featured on the renowned US-based Hip-Hop media outlet, Lyrical Lemonade, garnering global attention for his innovative sound.
(sic)boy performs best with fans in the 18-24 range, concentrated in JAPAN, UNITED STATES, THAILAND. Audience composition is male-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 172,392 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Adidas Y-3, Maison Margiela, Vivienne Westwood, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, (sic)boy is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,465 · Engagements 3,993 · Rate 6.6% Posts 99 · Views 172,392 · Avg Likes 3,920 · Avg Comments 79 · Avg Views 172,392 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 10% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
JAPAN (67%) UNITED STATES (9%) THAILAND (3%) TAIWAN (2%) INDONESIA (2%) |
Top regions: JAPAN (67%), UNITED STATES (9%), THAILAND (3%) |
| Platform Engagement | Instagram: 1,260 avg likes/post · Youtube: 172,392 avg views/post | Best reach: Youtube 172,392 avg views; best engagement: Youtube 2,660 avg likes |
Top Brand Affinities
Adidas Y-3
Maison Margiela
Vivienne Westwood
Stüssy
Isetan
Dr. Martens
Jil Sander
Paul Smith
Atmos
Acne Studios
GENTLE MONSTER
New Era
| Brand | Category | Score |
|---|---|---|
| Adidas Y-3 | 55.02 | |
| Maison Margiela | 31.54 | |
| Vivienne Westwood | 27.97 | |
| Stüssy | 20.24 | |
| Isetan | 19.97 | |
| Dr. Martens | 19.55 | |
| Jil Sander | 19.52 | |
| Paul Smith | 18.68 | |
| Atmos | 16.65 | |
| Acne Studios | 14.36 | |
| GENTLE MONSTER | 13.74 | |
| New Era | 12.90 | |
| Supreme | 11.12 | |
| Alexander Wang | 11.02 | |
| Carhartt | 9.53 | |
| Bim | 9.18 | |
| Kickstagram | 8.73 | |
| The North Face | 7.44 | |
| Balenciaga | 6.96 | |
| Kappa | 6.74 | |
| Miu Miu | 6.24 | |
| UNIQLO | 6.13 | |
| Volcom | 5.85 | |
| Vans | 5.75 | |
| Loewe | 5.62 | |
| Converse | 5.60 | |
| Champion | 5.32 | |
| Fila | 5.15 | |
| Polo Ralph Lauren | 5.13 | |
| Yves Saint Laurent | 4.96 | |
| Moncler | 4.90 | |
| Monster Beverage | 4.86 | |
| Reebok | 4.83 | |
| Shake Shack | 4.68 | |
| GIVENCHY | 4.36 | |
| Timberland | 4.32 | |
| Coach | 4.29 | |
| Christian Dior | 4.11 | |
| Gucci | 4.00 | |
| Nike | 3.93 | |
| Sneakerhead | 3.72 | |
| Tiffany | 3.72 | |
| Fendi | 3.68 | |
| G-shock | 3.64 | |
| Gundam | 3.64 | |
| Levi's | 3.57 | |
| ASICS | 3.55 | |
| Bulgari | 3.46 | |
| Olympus | 3.46 | |
| Snoopy And The Peanuts Gang | 3.44 |
Official Profiles
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LoginArtist: (sic)boy
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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|---|---|
| No data. | |