Ruelle

Ruelle — pop artist from US.

Ruelle, born Maggie Eckford, is a pop artist known for her emotive ballads that have been featured in numerous TV series and film trailers. After gaining…

Influence: 61.80% Fanbase: 46.71% Trending: 69.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 18.93% • Very Strong

As of 2025-09-09

750,229

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:12 UTC

Genres

poppopindie poptimismmetropopolisindie popmainstream popalternativealt zmodern alternative rockalternativeelectronicelectropop

Biography

Ruelle, born Maggie Eckford, is a pop artist known for her emotive ballads that have been featured in numerous TV series and film trailers. After gaining recognition for her EP "Up in Flames" in 2015, Ruelle continued to release music, with notable placements on shows like Shadowhunters and Grey's Anatomy. Her subsequent releases include EPs such as Earth Glow, Exodus, and Somebody Else, as well as singles like "Yes We Can" and "Conquer."

Originally from Hattiesburg, Mississippi, Eckford started her music career as an indie pop artist before transitioning to her cinematic sound as Ruelle. With a focus on dramatic and atmospheric compositions, Ruelle's music has found success in the world of television and film, leading to her being named Tunefind's Top Artist of 2018. Over the years, she has released multiple EPs and singles, solidifying her presence in the industry with tracks like "Carry You" and "War of Hearts" receiving widespread acclaim.

Top Brand Affinities

Report Date: 2025-09-09

Ruelle maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,046 avg views per post; Instagram functions as the community touchpoint. Affinity with Amazon Music, HBO Max, Free People makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ruelle score 0.10% — Low bucket.

Brand: Amazon MusicBrand: HBO MaxBrand: Free People

Followers:750,229

Engagements:767

Rate:0.1%

Posts:223

Avg Likes:759

Avg Comments:22

Avg Views:3,046

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 750,229 · Engagements 767 · Rate 0.1% Posts 223 · Views 3,046 · Avg Likes 759 · Avg Comments 22 · Avg Views 3,046	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (20%) BRAZIL (12%) UNITED KINGDOM (5%) FRANCE (5%) INDIA (4%)	Top regions: UNITED STATES (20%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 598 avg likes/post · Youtube: 3,046 avg views/post	Best reach: Youtube 3,046 avg views; best engagement: Instagram 598 avg likes

Top Brand Affinities

Amazon Music

Score: 18.93

HBO Max

Score: 11.95

Free People

Score: 6.57

CBS Television Studios

Score: 6.46

Ableton

Score: 6.22

Resident Evil

Score: 5.62

CBS

Score: 5.60

Anthropologie

Score: 4.45

NBC

Score: 4.25

The Witcher

Score: 4.20

Paramount Pictures

Score: 3.89

Summit Entertainment

Score: 3.76

Brand	Category	Score
Amazon Music		18.93
HBO Max		11.95
Free People		6.57
CBS Television Studios		6.46
Ableton		6.22
Resident Evil		5.62
CBS		5.60
Anthropologie		4.45
NBC		4.25
The Witcher		4.20
Paramount Pictures		3.89
Summit Entertainment		3.76
Showtime		3.59
ABC		3.40
BBC		3.39
AMC		3.25
Nickelodeon		3.20
MTV		3.07
HBO		2.99
Marvel Entertainment		2.95
Faber-Castell		2.77
Prismacolor		2.74
Dr. Martens		2.60
Urban Outfitters		2.52
League of Legends		2.44
Netflix		2.40
Primark		2.39
Garnier		2.38
Lollapalooza		2.31
ASOS		2.25
Polaroid		2.22
Target		2.18
Warner Bros		2.03
Spotify Music		2.02
Transformers		1.98
Star Wars		1.93
Ubisoft		1.89
Sephora		1.78
NYX Cosmetics		1.78
Bershka		1.75
Airbnb		1.72
Marvel		1.71
shein		1.71
DC Entertainment		1.62
Universal		1.61
Walt Disney		1.59
Pandora		1.58
Versace		1.55
Hollister Co		1.54
OREO		1.52