Okills
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
153,951
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:26 UTC
Genres
Biography
En el 2022, Okills lanzó su álbum "Estar Bien", centrado en la salud mental y el bienestar interior. Actualmente, están promocionando su más reciente trabajo, "La Última Mudanza", que incluye canciones como "La Mudanza", "SI TÚ Y YO FUÉRAMOS NOVIOS", "Viejitos" con José y el Toro, y "Tinto de Verano" con Marissa Mur. La banda ya está trabajando en nuevo material después de concluir con éxito la "Gira del Antiamor" en el Teatro de la Ciudad "Esperanza Iris", con un lleno total.
Okills keeps 18-24 & 25-34 audiences engaged throughout MEXICO, VENEZUELA, UNITED STATES. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,481 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Movistar, Pro Tools, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 153,951 · Engagements 695 · Rate 0.5% Posts 1,391 · Views 2,895 · Avg Likes 671 · Avg Comments 24 · Avg Views 2,895 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 29% 13-17: 6% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (29%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
MEXICO (42%) VENEZUELA (26%) UNITED STATES (6%) PERU (5%) COLOMBIA (5%) |
Top regions: MEXICO (42%), VENEZUELA (26%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 472 avg likes/post · Tiktok: 1,414 avg views/post · Youtube: 1,481 avg views/post | Best reach: Youtube 1,481 avg views; best engagement: Instagram 472 avg likes |
Top Brand Affinities
Movistar
Pro Tools
Amazon Music
LATAM
Cafecito
Sennheiser
Pepsi
DeLorean Motor Company
Daewoo
Suavecito
Lollapalooza
Ableton
| Brand | Category | Score |
|---|---|---|
| Movistar | 17.97 | |
| Pro Tools | 12.57 | |
| Amazon Music | 11.51 | |
| LATAM | 11.45 | |
| Cafecito | 11.45 | |
| Sennheiser | 8.72 | |
| Pepsi | 8.13 | |
| DeLorean Motor Company | 7.64 | |
| Daewoo | 7.29 | |
| Suavecito | 6.26 | |
| Lollapalooza | 5.45 | |
| Ableton | 5.31 | |
| Spotify Music | 4.66 | |
| Gatorade | 4.60 | |
| VidaSana | 4.00 | |
| Cartoon Network | 3.25 | |
| MTV | 3.22 | |
| Prismacolor | 2.90 | |
| SoundCloud | 2.43 | |
| Nickelodeon | 2.26 | |
| Vans | 2.19 | |
| Kodak | 2.12 | |
| Coachella | 2.10 | |
| Star Wars | 2.05 | |
| musical.ly | 2.01 | |
| Adobe | 1.89 | |
| HBO | 1.89 | |
| Nintendo | 1.88 | |
| Pixar | 1.82 | |
| Canon | 1.72 | |
| Coca-Cola | 1.70 | |
| Sony | 1.69 | |
| Warner Bros | 1.52 | |
| Pizza Lover | 1.52 | |
| Heineken | 1.50 | |
| Nikon | 1.47 | |
| DC Entertainment | 1.46 | |
| FIFA | 1.43 | |
| Fujifilm | 1.40 | |
| Marvel | 1.39 | |
| Yamaha | 1.39 | |
| Guess | 1.37 | |
| Converse | 1.35 | |
| Beats Electronics | 1.35 | |
| Mitsubishi | 1.31 | |
| Pandora | 1.30 | |
| Netflix | 1.27 | |
| Lego | 1.26 | |
| Polaroid | 1.25 | |
| National Geographic | 1.22 |
Official Profiles
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LoginArtist: Okills
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















