Morningsiders

Morningsiders — pop artist from US.

Morningsiders, a folk-pop trio hailing from NYC, blend virtuosic live performances with atmospheric studio-produced pop songs. The band, formed at Columbia…

Influence: 53.38% Fanbase: 30.79% Trending: 64.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 33.24% • Very Strong

As of 2025-09-09

12,535

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:19 UTC

Genres

popindiecousticapoprockmodern rockrockfolk rockalternativealternativebluesstomp and hollerfolk & traditionalindie folkfolk-pop

Biography

Morningsiders, a folk-pop trio hailing from NYC, blend virtuosic live performances with atmospheric studio-produced pop songs. The band, formed at Columbia University, consists of Magnus Ferguson (vocals/guitar), Reid Jenkins (fiddle/vocals), and Robert Frech (piano), transitioning from an Americana collective to a focused trio emphasizing songcraft and production. Their rise to national recognition began with the success of "Empress" in 2015, leading to the release of debut LP "A Little Lift" and the folk-rock sophomore album "Pollen" in 2020. Their latest EP, "Easy Does It," produced by Peter Katis, showcases their evolving sound while maintaining their signature musicianship and sonic experimentation.

Primarily written by Ferguson and arranged by Jenkins with contributions from Frech, Morningsiders continue to expand their musical horizons, combining intimate live moments with studio finesse to captivate audiences with their unique indie sound.

Top Brand Affinities

Report Date: 2025-09-09

Morningsiders is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. The audience is male-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,857 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Warby Parker, MOOG, bonappetitmag points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morningsiders score 1.20% — Moderate bucket.

Brand: Warby ParkerBrand: MOOGBrand: bonappetitmag

Followers:12,535

Engagements:150

Rate:1.2%

Posts:317

Avg Likes:145

Avg Comments:7

Avg Views:2,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,535 · Engagements 150 · Rate 1.2% Posts 317 · Views 2,212 · Avg Likes 145 · Avg Comments 7 · Avg Views 2,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (29%) INDIA (10%) BRAZIL (8%) CANADA (8%) PHILIPPINES (5%)	Top regions: UNITED STATES (29%), INDIA (10%), BRAZIL (8%)
Platform Engagement	Instagram: 118 avg likes/post · Tiktok: 355 avg views/post · Youtube: 1,857 avg views/post	Best reach: Youtube 1,857 avg views; best engagement: Instagram 118 avg likes

Top Brand Affinities

Warby Parker

Score: 33.24

MOOG

Score: 19.27

bonappetitmag

Score: 16.70

Verizon

Score: 11.13

Pro Tools

Score: 9.82

J.Crew

Score: 9.74

United

Score: 9.21

Sennheiser

Score: 9.04

Madewell

Score: 9.00

Kickstarter

Score: 8.76

Bethesda Softworks

Score: 8.24

Oculus

Score: 6.86

Brand	Category	Score
Warby Parker		33.24
MOOG		19.27
bonappetitmag		16.70
Verizon		11.13
Pro Tools		9.82
J.Crew		9.74
United		9.21
Sennheiser		9.04
Madewell		9.00
Kickstarter		8.76
Bethesda Softworks		8.24
Oculus		6.86
Taco Bell		6.37
RedBubble		6.13
Spotify Music		6.04
iHeartRadio Music Awards		5.95
Ableton		5.86
Prismacolor		5.64
Free People		5.55
Anthropologie		5.27
Lollapalooza		5.23
Summit Entertainment		5.19
Kroger		5.13
Showtime		5.01
Coachella		4.99
Heinz		4.82
Pacific Northwest Wonderland		4.82
Paramount Pictures		4.76
Shake Shack		4.68
Tinder		4.57
Margaritaville		4.34
Coors		4.24
Gatorade		4.21
Polaroid		4.09
Airbnb		4.09
Gillette		3.79
SoundCloud		3.71
Holden		3.67
NORDSTROM		3.59
Mulberry		3.52
Guinness		3.41
Comedy Central		3.34
NBC		3.29
MTV		3.27
NHL		3.22
Cadillac		3.22
Nickelodeon		3.10
Activision Blizzard		3.06
Busch		3.06
Leica		3.01