LOUTA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
611,443
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:58 UTC
Genres
Biography
LOUTA speaks to 18-24 & 25-34 audiences with measurable traction in ARGENTINA, MEXICO, URUGUAY. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,713 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near 47 Street, Lollapalooza, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 611,443 · Engagements 65,783 · Rate 10.8% Posts 151 · Views 1,713 · Avg Likes 65,780 · Avg Comments 246 · Avg Views 1,713 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 8% 35-44: 5% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
ARGENTINA (66%) MEXICO (6%) URUGUAY (4%) COLOMBIA (4%) SPAIN (4%) |
Top regions: ARGENTINA (66%), MEXICO (6%), URUGUAY (4%) |
| Platform Engagement | Instagram: 65,780 avg likes/post · Youtube: 1,713 avg views/post | Best reach: Youtube 1,713 avg views; best engagement: Instagram 65,780 avg likes |
Top Brand Affinities
47 Street
Lollapalooza
Ableton
Riachuelo
Movistar
Cafecito
LATAM
Suavecito
Kodak
Campari
Spotify Music
Pringles
| Brand | Category | Score |
|---|---|---|
| 47 Street | 72.12 | |
| Lollapalooza | 28.17 | |
| Ableton | 10.76 | |
| Riachuelo | 9.70 | |
| Movistar | 9.69 | |
| Cafecito | 9.44 | |
| LATAM | 7.54 | |
| Suavecito | 7.12 | |
| Kodak | 5.65 | |
| Campari | 5.17 | |
| Spotify Music | 4.40 | |
| Pringles | 4.11 | |
| Pantone Inc | 2.97 | |
| Tinder | 2.71 | |
| Fujifilm | 2.35 | |
| SoundCloud | 2.02 | |
| Nikon | 1.78 | |
| FIFA | 1.72 | |
| musical.ly | 1.63 | |
| Polaroid | 1.54 | |
| Beats Electronics | 1.47 | |
| Renault | 1.41 | |
| Heineken | 1.31 | |
| Pokemon Go | 1.27 | |
| Sony | 1.24 | |
| Adobe | 1.23 | |
| Star Wars | 1.19 | |
| HBO | 1.19 | |
| Pixar | 1.19 | |
| Red Bull | 1.18 | |
| Guess | 1.16 | |
| Canon | 1.12 | |
| Levi's | 1.11 | |
| Netflix | 1.10 | |
| Pepsi | 1.07 | |
| Vogue | 1.06 | |
| Pandora | 1.01 | |
| Marvel | 1.01 | |
| Converse | 1.00 | |
| Lamborghini | 0.96 | |
| DC Entertainment | 0.95 | |
| National Geographic | 0.94 | |
| Puma | 0.90 | |
| Airbnb | 0.87 | |
| GoPro | 0.86 | |
| Tesla Motors | 0.85 | |
| Walt Disney | 0.82 | |
| Coca-Cola | 0.80 | |
| Vans | 0.78 | |
| Yamaha | 0.77 |
Official Profiles
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LoginArtist: LOUTA
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
