KSI

KSI — pop artist from GB.

KSI, known for his chart-topping album Dissimulation and collaborations with artists like Rick Ross and Lil Baby, has garnered critical acclaim and over a…

Influence: 63.82% Fanbase: 60.62% Trending: 65.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Clash Royale • 6.19% • Very Strong

As of 2025-09-09

50,130,351

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:12 UTC

Genres

popsocial media popindie pophip-hop & raphip-hop/rapuk hip hopcontemporary hip hophip hoptrapelectronicdance

Biography

KSI, known for his chart-topping album Dissimulation and collaborations with artists like Rick Ross and Lil Baby, has garnered critical acclaim and over a billion streams. His success extends to features on tracks by S1mba and Nathan Dawe, showcasing his versatility in the music industry.

With a sold-out 2021 tour, a new album, and collaborations with Craig David, Anne-Marie, and YUNGBLUD, KSI continues to establish himself as a prominent figure in the music scene. Drawing from his relentless work ethic and energetic persona from his YouTube days, he aims to further evolve his artistry in future projects, as he strives to solidify his position as a genuine hip-hop artist.

Top Brand Affinities

Report Date: 2025-09-09

KSI keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, AUSTRALIA. The composition is heavily male (84%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 1,850,000 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Clash Royale, FIFA, RAZER supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KSI score 1.09% — Moderate bucket.

Brand: Clash RoyaleBrand: FIFABrand: RAZER

Followers:50,130,351

Engagements:548,733

Rate:1.1%

Posts:1,735

Avg Likes:527,998

Avg Comments:9,222

Avg Views:3,501,213

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,130,351 · Engagements 548,733 · Rate 1.1% Posts 1,735 · Views 3,501,213 · Avg Likes 527,998 · Avg Comments 9,222 · Avg Views 3,501,213	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 26% 13-17: 11% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (26%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (18%) AUSTRALIA (5%) PHILIPPINES (3%) INDIA (3%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (18%), AUSTRALIA (5%)
Platform Engagement	Instagram: 301,519 avg likes/post · Tiktok: 1,850,000 avg views/post · Youtube: 1,651,213 avg views/post	Best reach: Tiktok 1,850,000 avg views; best engagement: Instagram 301,519 avg likes

Top Brand Affinities

Clash Royale

Score: 6.19

FIFA

Score: 5.20

RAZER

Score: 4.95

Power Rangers

Score: 4.61

Mahindra

Score: 4.23

Grand Theft Auto

Score: 3.78

Xbox

Score: 3.63

Aston Martin

Score: 3.53

Lamborghini

Score: 3.40

McLaren

Score: 3.28

Ubisoft

Score: 3.24

Counter-Strike

Score: 3.15

Brand	Category	Score
Clash Royale		6.19
FIFA		5.20
RAZER		4.95
Power Rangers		4.61
Mahindra		4.23
Grand Theft Auto		3.78
Xbox		3.63
Aston Martin		3.53
Lamborghini		3.40
McLaren		3.28
Ubisoft		3.24
Counter-Strike		3.15
Bugatti		2.89
Call of Duty		2.75
Rolls-Royce		2.72
Petronas		2.67
Gymshark		2.61
PlayStation		2.51
Tesco		2.39
ASOS		2.32
Maserati		2.31
Pokemon Go		2.28
Bentley		2.15
Supreme		2.07
Ferrari		2.06
Land Rover		2.06
Porsche		1.97
Kodak		1.95
UFC		1.94
Mazda		1.94
Versace		1.92
Tinder		1.91
FashionNova		1.90
Primark		1.87
KFC		1.87
NBA		1.78
Nissan		1.74
Chrysler		1.72
BBC		1.69
Activision Blizzard		1.66
Nintendo		1.66
Audi		1.65
WWE		1.65
Sprite		1.63
Nike		1.63
Pic Collage		1.60
Under Armour		1.58
Calvin Klein		1.56
Jaguar		1.52
Ford		1.51