Korn Brand Affinity ranks highest The Last of Us at 9.53% . Very Strong. Score DMDB 78.19% | Fanbase 77.91%

Korn — rock artist from US.

KORN, formed in 1993, made a significant impact with their debut album, pioneering a genre and garnering enduring success. The band has sold 40 million albums…

Korn

Superstar

Country: US | Artist ID: 11e81bbf-2f91-feb2-ad45-a0369fe50396

Find Artist

Genres

rockrockpost-grungehard rockmetalalternative metalfunk metalnu metalrap metal

Influential: 78.19% Fanbase: 77.91% Trending: 78.33%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

The Last of Us • 9.53% • Very Strong

As of 2025-09-09

8,127,240

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.19% | Fanbase 77.91% | Trending 78.33% | CAREER STAGE: SUPERSTAR

Biography

KORN, formed in 1993, made a significant impact with their debut album, pioneering a genre and garnering enduring success. The band has sold 40 million albums worldwide, won two GRAMMYs, and toured extensively. Comprised of vocalist Jonathan Davis, guitarists James “Munky” Shaffer and Brian “Head” Welch, bassist Reginald “Fieldy” Arvizu, and drummer Ray Luzier, KORN continues to push boundaries in rock, alternative, and metal, influencing fans and artists globally.

Renowned for their innovative sound, KORN's influence transcends traditional accolades and certifications, embodying a unique movement in the music industry. They are recognized as a groundbreaking force that defies genre limitations, resonating with diverse audiences and setting a standard for future generations of artists.

Report Date: 2025-09-09

Korn cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 99,086 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with The Last of Us, Capcom, Resident Evil, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Korn score 1.16% — Moderate bucket.

Brand: The Last of UsBrand: CapcomBrand: Resident Evil

Followers:8,127,240

Engagements:93,985

Rate:1.2%

Posts:1,939

Avg Likes:93,833

Avg Comments:616

Avg Views:99,086

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,127,240 · Engagements 93,985 · Rate 1.2% Posts 1,939 · Views 99,086 · Avg Likes 93,833 · Avg Comments 616 · Avg Views 99,086	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 41% 35-44: 12% 13-17: 3%	Largest: 25-34 (41%); next: 18-24 (41%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (25%) BRAZIL (10%) MEXICO (5%) UNITED KINGDOM (4%) RUSSIA (4%)	Top regions: UNITED STATES (25%), BRAZIL (10%), MEXICO (5%)
Platform Engagement	Instagram: 86,501 avg likes/post · Tiktok: 0 avg views/post · Youtube: 99,086 avg views/post	Best reach: Youtube 99,086 avg views; best engagement: Instagram 86,501 avg likes

Top Brand Affinities

The Last of Us

Score: 9.53

Capcom

Score: 7.18

Resident Evil

Score: 7.12

Mortal Kombat

Score: 6.49

Diablo

Score: 6.16

Sega

Score: 5.95

Power Rangers

Score: 5.76

The Witcher

Score: 5.74

Volcom

Score: 5.64

Jagermeister

Score: 5.54

God of War

Score: 5.41

Hot Topic

Score: 5.21

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Top Brand Affinities

Brand	Category	Score
The Last of Us		9.53
Capcom		7.18
Resident Evil		7.12
Mortal Kombat		6.49
Diablo		6.16
Sega		5.95
Power Rangers		5.76
The Witcher		5.74
Volcom		5.64
Jagermeister		5.54
God of War		5.41
Hot Topic		5.21
Monster Beverage		4.90
RAZER		4.78
Carhartt		4.48
Fallout		4.29
Selfiegram		4.26
Kodak		4.15
Jack Daniels		3.68
ASOS		3.63
Comedy Central		3.51
Columbia Pictures		3.48
Heinz		3.42
Lollapalooza		3.35
AMC		3.35
The North Face		3.10
Dr. Martens		3.02
Star Wars		2.82
Faber-Castell		2.78
MTV		2.75
Nintendo		2.72
Gundam		2.71
Fujifilm		2.51
PlayStation		2.51
Matrix		2.44
Spotify Music		2.43
WWE		2.42
Warner Bros		2.39
Xbox		2.37
shein		2.37
DC Entertainment		2.31
Montblanc		2.28
HBO		2.27
Harley-Davidson		2.25
Gymshark		2.19
Vans		2.18
Nickelodeon		2.17
Ubisoft		2.14
ASICS		2.09
Timberland		2.08