Darey

Darey — pop artist from NG.

Darey is a versatile artist known for his talents in performing, singing, songwriting, and instrumentalism. He has collaborated with top artists such as Jay-Z,…

Influence: 52.02% Fanbase: 37.77% Trending: 59.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 22.41% • Very Strong

As of 2025-08-21

452,397

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 15:08:08 UTC

Genres

popafro dancehallafropopnigerian popmainstream popr&b, funk & soulr&b/soulcontemporary r&b

Biography

Darey is a versatile artist known for his talents in performing, singing, songwriting, and instrumentalism. He has collaborated with top artists such as Jay-Z, Beyoncé, and Cardi B, showcasing his versatility across various genres. As a key figure in the Afro R&B and African Pop music scene, Darey is recognized as an influential pioneer who has made a lasting impact on the industry.

Top Brand Affinities

Report Date: 2025-08-21

Darey keeps 25-34 & 18-24 audiences engaged throughout NIGERIA, UNITED STATES, KENYA. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 9,813 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, A.P.C., CNN supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darey score 0.73% — Low bucket.

Brand: AirtelBrand: A.P.C.Brand: CNN

Followers:452,397

Engagements:3,292

Rate:0.7%

Posts:611

Avg Likes:3,274

Avg Comments:88

Avg Views:9,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 452,397 · Engagements 3,292 · Rate 0.7% Posts 611 · Views 9,813 · Avg Likes 3,274 · Avg Comments 88 · Avg Views 9,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 18-24: 36% 35-44: 8% 13-17: 3%	Largest: 25-34 (52%); next: 18-24 (36%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	NIGERIA (24%) UNITED STATES (16%) KENYA (9%) UNITED KINGDOM (7%) FRANCE (5%)	Top regions: NIGERIA (24%), UNITED STATES (16%), KENYA (9%)
Platform Engagement	Instagram: 3,143 avg likes/post · Youtube: 9,813 avg views/post	Best reach: Youtube 9,813 avg views; best engagement: Instagram 3,143 avg likes

Top Brand Affinities

Airtel

Score: 22.41

A.P.C.

Score: 14.77

CNN

Score: 12.26

Alibaba

Score: 8.44

River Island

Score: 7.05

T.G.I. Friday's

Score: 6.96

Hennessy

Score: 4.65

boohoo

Score: 4.48

Paramount Pictures

Score: 4.33

Jimmy Choo

Score: 4.04

Hublot

Score: 3.85

ASOS

Score: 3.54

Brand	Category	Score
Airtel		22.41
A.P.C.		14.77
CNN		12.26
Alibaba		8.44
River Island		7.05
T.G.I. Friday's		6.96
Hennessy		4.65
boohoo		4.48
Paramount Pictures		4.33
Jimmy Choo		4.04
Hublot		3.85
ASOS		3.54
Nestlé		3.40
BBC		3.34
FashionNova		3.26
Christian Louboutin		2.66
Lexus		2.50
Fenty beauty		2.44
Pepsi		2.38
FOREX		2.37
Nokia		2.36
shein		2.24
Fendi		2.18
musical.ly		2.11
Dolce & Gabbana		2.10
Microsoft		1.96
H&M		1.90
GIVENCHY		1.87
Rolex		1.86
Bugatti		1.86
SheInside		1.80
Primark		1.79
Guinness		1.75
Cartier		1.68
Versace		1.59
Vogue		1.44
Beats Electronics		1.43
SoundCloud		1.32
Heineken		1.28
Spotify Music		1.23
Bentley		1.22
Balenciaga		1.19
Gucci		1.10
Burberry		1.09
Google		1.08
Maybelline		1.07
The Olympic Games		1.06
Amazon		1.05
Toyota		1.04
Coca-Cola		1.03