Coco O
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
38,440
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:20:58 UTC
Genres
Scores
Biography
Coco O builds repeat engagement among 18-24 & 25-34 audiences throughout DENMARK, UNITED STATES, UNITED KINGDOM. With a male-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (43,396 avg views per post), while Instagram provides social proof in comments and saves. Affinities with By Malene Birger, Derimod, Carlsberg point to authentic extensions into Merchandise collaborations with fashion brands, Exclusive music releases on streaming platforms, Live virtual concerts and Q&A sessions. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,440 · Engagements 2,338 · Rate 6.1% Posts 81 · Views 43,396 · Avg Likes 2,305 · Avg Comments 80 · Avg Views 43,396 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 37% 35-44: 12% 45-64: 11% |
Largest: 18-24 (38%); next: 25-34 (37%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
DENMARK (59%) UNITED STATES (24%) UNITED KINGDOM (2%) FRANCE (1%) GERMANY (1%) |
Top regions: DENMARK (59%), UNITED STATES (24%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 1,764 avg likes/post · Youtube: 43,396 avg views/post | Best reach: Youtube 43,396 avg views; best engagement: Instagram 1,764 avg likes |
Top Brand Affinities
By Malene Birger
Derimod
Carlsberg
Mixcloud
MOOG
Acne Studios
JACQUEMUS
Akai
Zalando
Amazon Music
Aperol
Marni
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive music releases on streaming platforms
- Live virtual concerts and Q&A sessions
- Limited edition vinyl and physical albums
- Music production workshops or masterclasses
- Collaborative playlists with fans
- Behind-the-scenes content creation
- Fan club memberships with exclusive perks
Marketing Angles
- Highlight the fusion of pop and R&B genres
- Emphasize Danish cultural influences in music
- Leverage social media for interactive fan engagement
- Create campaigns around female empowerment in music
- Utilize storytelling in music videos to connect emotionally
- Promote sustainability in merchandise and events
Content Themes
- Behind-the-scenes of music creation
- Personal stories and inspirations behind songs
- Fashion and style tips inspired by the artist
- Fan shoutouts and engagement highlights
- Music recommendations from the artist
- Cultural insights from Denmark and beyond
Partnership Brands
- By Malene Birger
- Acne Studios
- Carlsberg
- Amazon Music
- Zalando
- Glossier
- SoundCloud
- Tinder
- Urban Outfitters
- Spotify Music
- Fenty Beauty
- Dr. Martens
- IKEA
- ASOS
- H&M
- Mixcloud
| Brand | Category | Score |
|---|---|---|
| By Malene Birger | Apparel & Fashion | 143.34 |
| Derimod | Apparel & Fashion | 108.89 |
| Carlsberg | Alcoholic Beverages | 35.61 |
| Mixcloud | Entertainment & Media | 18.44 |
| MOOG | Automotive | 16.67 |
| Acne Studios | Apparel & Fashion | 13.27 |
| JACQUEMUS | Apparel & Fashion | 11.94 |
| Akai | Consumer Electronics | 11.20 |
| Zalando | Apparel & Fashion | 10.59 |
| Amazon Music | Entertainment & Media | 9.67 |
| Aperol | Alcoholic Beverages | 9.65 |
| Marni | Apparel & Fashion | 8.88 |
| Glossier | Beauty & Personal Care | 8.65 |
| Ableton | Audio & Music Gear | 7.77 |
| Tate Modern | Entertainment & Media | 6.92 |
| Maison Margiela | Apparel & Fashion | 6.49 |
| Kickstarter | E-commerce & Marketplaces | 6.40 |
| LEGOLAND | Toys & Games | 6.19 |
| Tinder | Technology | 5.23 |
| Urban Outfitters | Apparel & Fashion | 5.13 |
| Loewe | Apparel & Fashion | 4.97 |
| ASOS | Apparel & Fashion | 4.59 |
| Stüssy | Apparel & Fashion | 4.52 |
| Coachella | Apparel & Fashion | 4.41 |
| Colgate | Beauty & Personal Care | 4.23 |
| Spotify Music | Entertainment & Media | 4.13 |
| Elle Magazine | Entertainment & Media | 4.09 |
| Miu Miu | Apparel & Fashion | 3.89 |
| Nespresso | Beverages | 3.75 |
| SoundCloud | Entertainment & Media | 3.74 |
| Dr. Martens | Apparel & Fashion | 3.47 |
| Carhartt | Apparel & Fashion | 3.36 |
| Hennessy | Alcoholic Beverages | 3.33 |
| Paramount Pictures | Entertainment & Media | 3.23 |
| Beats Electronics | Audio & Music Gear | 3.21 |
| Airbnb | Travel & Hospitality | 3.07 |
| BALMAIN | Apparel & Fashion | 3.04 |
| IKEA | Home & Furniture | 2.85 |
| Polaroid | Cameras & Photography | 2.84 |
| H&M | Apparel & Fashion | 2.81 |
| Fenty beauty | Beauty & Personal Care | 2.81 |
| ASICS | Apparel & Fashion | 2.80 |
| Yves Saint Laurent | Apparel & Fashion | 2.72 |
| KENZO | Apparel & Fashion | 2.62 |
| Kodak | Cameras & Photography | 2.54 |
| TOM FORD | Luxury & Designer | 2.48 |
| Fujifilm | Cameras & Photography | 2.39 |
| Lego | Toys & Games | 2.39 |
| Babybump | Baby, Kids & Maternity | 2.38 |
| Philips | Consumer Electronics | 2.33 |
Official Profiles
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LoginArtist: Coco O
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Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 83,130
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
83,130 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 07:57:59 | Seconds | DR P6 Beat | Copenhagen, DK | 131 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |