Anna Brand Affinity ranks highest Napapijri at 28.09% . Very Strong. Score DMDB 58.28% | Fanbase 44.18%

Anna — pop artist from IT.

Anna Pepe, also known as "Anna," was born in La Spezia in 2003, growing up surrounded by her father's vinyl collection as a DJ and collector, sparking her…

Anna

Recognizable

Country: IT | Gender: female | Artist ID: 11e81bc9-71c8-d012-a389-a0369fe50396

Find Artist

Genres

poppophip-hop & raphip-hop/rapitalian hip hoprap

Influential: 58.28% Fanbase: 44.18% Trending: 65.32%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 28.09% • Very Strong

As of 2025-09-09

6,449,579

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.28% | Fanbase 44.18% | Trending 65.32% | CAREER STAGE: MAINSTREAM

Biography

Anna Pepe, also known as "Anna," was born in La Spezia in 2003, growing up surrounded by her father's vinyl collection as a DJ and collector, sparking her early interest in hip hop.

In November 2018, Anna made her debut with a freestyle on Instagram, and by 2019, she collaborated with rapper Anis on the singles "24/7" and "Holidays," garnering significant views on YouTube. In March of the same year, Anna launched her solo career with the release of her debut single "Baby." Shortly after, at the age of 16, she gained widespread attention with the viral success of "Bando," a fusion of gritty lyrics over a House beat.

Report Date: 2025-09-09

Anna is already in the conversation with 18-24 & 25-34 audiences in ITALY, FRANCE, GERMANY. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,468,600 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Napapijri, Palm Angels, Intimissimi points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Anna score 9.85% — Very Strong bucket.

Brand: NapapijriBrand: Palm AngelsBrand: Intimissimi

Followers:6,449,579

Engagements:635,364

Rate:9.9%

Posts:448

Avg Likes:616,790

Avg Comments:6,307

Avg Views:6,118,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,449,579 · Engagements 635,364 · Rate 9.9% Posts 448 · Views 6,118,600 · Avg Likes 616,790 · Avg Comments 6,307 · Avg Views 6,118,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 30% 35-44: 9% 13-17: 9%	Largest: 18-24 (49%); next: 25-34 (30%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	ITALY (76%) FRANCE (5%) GERMANY (3%) UNITED STATES (2%) UNITED KINGDOM (1%)	Top regions: ITALY (76%), FRANCE (5%), GERMANY (3%)
Platform Engagement	Instagram: 295,350 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 4,468,600 avg views/post	Best reach: Youtube 4,468,600 avg views; best engagement: Instagram 295,350 avg likes

Top Brand Affinities

Napapijri

Score: 28.09

Palm Angels

Score: 27.39

Intimissimi

Score: 17.35

Ana Capri

Score: 16.31

Superga

Score: 15.81

Kappa

Score: 14.96

Itaú

Score: 14.03

Peroni

Score: 12.03

Campari

Score: 10.00

Foot Locker

Score: 9.84

Stone Island

Score: 9.11

Dom Pérignon

Score: 8.82

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Napapijri		28.09
Palm Angels		27.39
Intimissimi		17.35
Ana Capri		16.31
Superga		15.81
Kappa		14.96
Itaú		14.03
Peroni		12.03
Campari		10.00
Foot Locker		9.84
Stone Island		9.11
Dom Pérignon		8.82
Dsquared		7.93
JACQUEMUS		7.86
Arezzo		7.58
Alfa Romeo		7.41
Kiko		6.45
Maison Margiela		6.35
Pirelli		6.33
Emporio Armani		6.25
Husqvarna Motorcycles		6.05
Calzedonia		5.94
Ryanair		5.76
Moncler		5.62
Alexander McQueen		5.60
Pioneer		5.48
Ducati		4.42
Stüssy		4.34
Selfiegram		4.32
Fiat		3.96
Miu Miu		3.94
Montblanc		3.93
Fendi		3.80
BALMAIN		3.69
Supreme		3.62
Daniel Wellington		3.59
Timberland		3.58
UEFA		3.58
Opel		3.46
Polaroid		3.45
Fila		3.44
Moschino		3.23
Versace		3.19
The North Face		3.14
Armani		3.10
Pull&Bear		2.97
Dr. Martens		2.94
Calvin Klein		2.91
Polo Ralph Lauren		2.84
Bershka		2.82