A.M.O.R. is an acronym that stands for "amor" in Spanish, meaning love. The letters represent the first initials of the words "Ardor, Miedo, Odio, Rabia," which translate to "passion, fear, hate, rage." This concept explores the different facets of love and emotion, delving into the complexities of human relationships and experiences.

Through A.M.O.R., artists can express a wide range of emotions and narratives, using music as a medium to convey the intensity and depth of love. This concept provides a unique perspective on love, showcasing the various emotions that accompany it and highlighting the nuances of human connection.